Ecommerce Seminar 24 September 2015
Introduction, Jon Fortgang – Editor, Figaro Digital magazine
Archived: Ewan Darby
General Manager EMEA
CAKE (Get Cake)
The Importance of Centralised Real-time Insights for Evaluating Customer Acquisition Costs
Ewan will look at the importance of tracking the customer journey across multiple channels and the value of real-time insights to accurately report on customer acquisition costs and calculate customer lifetime value.
Coherence - The Power to Move Crowds
As a brand we get 0.001 per cent of the consumer’s attention, and with that we need to change consumer choices. With the odds so heavily stacked against us, how can we leverage the latest thinking to amplify the effect of the message? Richard will look at how psychology, big data and even weather prediction hold the key to creating a coherent approach that compounds over time to create massively amplified effects.
Archived: Andrew Machin
Edit Agency Ltd.
User Experience And How To Be Better Than Ecommerce ‘Best Practice’
There are some big challenges ahead for ecommerce sites. The aggressive growth of Amazon, the emergence of an affluent generation of brand ‘experience’ sensitive consumers, and the way in which Google values your business are all having a massive impact on the ecommerce landscape. Andrew will talk about how user experience design can help brands create engaging ecommerce experiences that go beyond best practice building value, loyalty and trust with your customers and with Google.
Archived: James Candy
Business Development Director
Demonstrating How to Use Gifting to Boost Online Sales and Average Order Value
James will look at how enhancing and expanding the types of gifting functionality you provide online can help you gain significant sales growth, increase average order values and delight your customers. The session will use case studies with associated statistics to highlight the power of a well worked gifting strategy.