Digital Travel, Leisure & Entertainment Seminar & Roundtable 16 September 2015
Registration, coffee, pastries and networking
Introduction – Jon Fortgang, Editor, Figaro Digital magazine
Advanced AdWords Strategies in the Travel, Leisure & Entertainment Sectors
Gareth will look at some of the latest developments in pay-per-click and explain how brands in the travel, leisure and entertainment sectors are making use of RLSA, Gmail Sponsored Promotions and Google Shopping to increase their AdWords ROI.
Archived: George Crabb
the OTHER media
Making the Most of Mobile Technology in Entertainment and Leisure
Mobile technology enables more personal, relevant and useful interactions with users. George will look at some examples of how mobile technology is changing the face of entertainment and leisure activities and highlight key themes for the future.
Archived: Adam Crisp
Archived: Riaan van Schoor