Digital Travel, Leisure & Entertainment Roundtable 13 September 2016
9:40 - 9:50
Edit Agency Ltd.
An agile approach is key for SEO
In the world of search, brands are still struggling to make changes to their site, their strategy and their technology. It’s not possible to avoid changing your site – the technology is always evolving and at a quicker pace. Mike runs through some experiences of the benefit of agility has for clients and agencies alike.Watch Video
09:50 - 10:00
Discover the cutting-edge guide to advanced Ad Words
Gareth will look at the latest developments in pay-per-click, including RLSA, Gmail Sponsored Promotions and Google Shopping, and explain how to increase AdWords ROI.Watch Video
10:00 - 10:20
From Content to Commerce. How to prove the value of your content strategy.
Dawn Williams will use examples from retailer, HMV and train operator, TransPennine Express to demonstrate how content can drive revenue and, crucially, how you can prove it.Watch Video
10:20 - 10:30
Strategic Marketing Consultant
IBM Watson Marketing
Beating the hype
We all know trends might sometimes be quick to fizzle, yet they still create a knee-jerk reaction from brands. With this in mind we look at what you should be focusing your time on and how flipping tradition on its head can help you predict what to do next.Watch Video
10:30 - 12:30
Led by our hosts but taking the form of open discussion, the following roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts. This is not a passive experience but rather an opportunity to tailor the programme around your specific needs and gain genuine value!
Roundtable topics include:
• Being More Agile and Effective - Branded3
• Advanced Ad Words - Liberty Marketing
• Proving the Value of Your Content Strategy - Code Computerlove
• Tackling Marketing Trends - IBM
• Breaking Down Silos - Red Letter Days