Digital Marketing Summit – 1 Feb 2024

With the decline of cookies and the rise of AI driven advertising, more brands are seeing success from taking a full funnel approach to their marketing. Janis will share how they are using full funnel marketing to grow their business including what is full funnel marketing and why does it make a difference, their approach to customer acquisition & growing lifetime value and the impact full funnel marketing is having on key business metrics.

Video has become the de facto king of content marketing. But it can be expensive and it's always time-consuming. How can you ensure that your plans don't waste time and money? In this example-filled talk, leading video marketing expert Jon Mowat unpacks the psychology of how effective video uses emotion to drive behavioural change. He also explores some practical planning tools and examines Google's 9-year-old Hero Hub Help model. Is it still the right way for content teams to plan content? You will leave with loads of inspiring theory, useful marketing insights and practical steps you can take to create more effective content.

With the rise of generative AI eroding large parts of the job for digital advertising practitioners - what are the unchanging principles we must understand to deliver lasting business impact? This talk will cover the current state of AI - and why we’re moving from the role of optimisers to orchestrators. The current state of digital advertising, and why over 60% of digital ad spend is wasted on ineffective advertising and how to add value in the era of the AI co-pilot, by understanding the unchanging principles of marketing that hold true regardless of technological change.

Understanding the customer journey and how and why they make a decision is integral to any marketing strategy. Alex explains how these three distinct areas - Awareness/Consideration/Conversion are key to the success of your marketing campaigns.

The start of a new year inevitably drives discussion around the key trends set to impact the world of marketing. With so many viewpoints, it's difficult to keep up, which is why we've made our own predictions and analysed over 90 consultancy firms' insights reports on your behalf. Find out the key themes across AI, data & privacy, sustainability and more, distilled into this 25-minute talk.

Our speakers power through their points against the clock. 21 slides, 21 seconds per slide. Hold onto your hats.

The death of cookies, the measurement apocalypse, and some practical ways to ensure you minimise disruption and understand which parts of the marketing mix are delivering value in 2024.

TikTok is a social media platform that has gained immense popularity in recent years. With over 2 billion monthly active users and an average of 52 minutes per day spent on the app, TikTok presents a great opportunity for brands to reach a large and engaged audience. The question is, is it relevant to you and your brand? Even more so, is there a way you can make it relatable and make the most from the platform’s range of advertising and targeting options? We’ll be answering these questions and more.

This talk will explore strategies to prevent common errors occurring following website redesigns and how improved planning and processes can maximise SEO and PPC performance, ultimately leading to greater commercial success

In this talk, Rosa Mitchell, who has over 10 years’ experience in organic search, will discuss how to deliver creative link building campaigns that are on brand and improve overall digital performance. Through relevant case studies and insider information, she will explain how you can utilise digital PR to support SEO, resulting in greater organic visibility that will increase sales or leads.

Get ready to supercharge your email marketing with 'Unlocking Email Mastery'! In this session, we're diving into the dynamic world of email marketing, where competition is fierce, and unlocking consumer behaviour via email is a bit like chasing fireflies in the dark. Simon will be your guide on this adventure, sharing practical tips, real-world examples, and a few tricks up his sleeve to take your email game to a whole new level. It's time to unlock the secrets and boost your email marketing success.

Our speakers power through their points against the clock. 21 slides, 21 seconds per slide. Hold onto your hats.

Content Marketing activation for reach and how amplification through people can play its part in your strategy for growth.

"Let's get phygital" delves into the dynamic fusion of physical and digital realms within modern marketing strategies, known as phygital marketing. Andrew will explore emerging trends, with recent case studies and practical tips for creating impactful direct mail campaigns.

AI has to be one of, if not the biggest disruption technologies to marketers since search engines and social media platforms rose to prominence. Google is incorporating AI across a number of its products that will fundamentally change how users interact with our brands and products. Soon users will be able to create fake AI product imagery on the fly and search with it to find what they’re looking for, converse directly with the likes of Bard and Copilot, and increasingly not need to visit a website altogether. In 7 minutes I’m going to give you a primer to how these technologies are developing, what is on the horizon, and how we need to start thinking about our strategies in SEO and brand visibility.

Google is beginning the gradual phase out of third party data in January 2024. Starting with 1% of chrome users in Q1 2024, the phase out will be completed in Q3 2024. Businesses that are not prepared risk losing revenue. Therefore, it is imperative that brands prepare by implementing new strategies to improve first party data. Dan will be providing you with all of the information you need, and the solutions and strategies to protect your businesses revenue.

In this session Lynzi will explore the dynamics of brand building and demand generation, and how to measure the impact of your full funnel marketing activity. Drawing wisdom from working on both brand strategy, leading performance marketing and now heading up Marketing Impact Measurement for one of the worlds largest FS organisation.

Learn how Gymshark scaled Affiliate Marketing sales from £0 to £30M over 2 years and utilised a strategy that trained Affiliate customers to spend more money, driving higher-than-average margin baskets and disproving any notion that a successful Affiliate Channel has to discount.

With so many tools available it's pretty easy to build an email these days. But that's just half the story - dragging and dropping content into a template leaves a lot to be desired. So let's take a look at the things many emails don't include as the cumulative effect of using these can give people a better email experience, improve your deliverability and generate more revenue.

Mastering the fundamentals of digital design is pivotal for achieving marketing success in the digital age. Scott Jones will introduce you to the 7 essential web heuristics every marketer should be versed in. Through a mix of theory and real-world application, you'll gain actionable insights into enhancing navigation, building trust, optimising forms, and much more. Equip yourself with the knowledge to refine your digital touchpoints, engage your audience more effectively, and boost conversion rates.