Digital Marketing Summit 26 April 2018Request Ticket
TopicsAI Automation B2B Consumer Behaviour Content Marketing CRM CRO Customer Experience Design & Build Digital Marketing Digital PR Display Advertising Ecommerce Email Marketing Marketing Automation Multi-Channel Marketing Omnichannel Pay Per Click Personalisation Real-Time Bidding Search SEO Social Social Media User Generated Content UX Web build
Registration And Networking Breakfast
What kind of intelligence delivers the best campaign outcomes; human or artificial?
In this talk, Jacqui will look at both human and artificial intelligence, and the impact both can have on our advertising campaigns. She will reflect on how we can, as marketeers, work symbiotically alongside machine learning to create better campaigns built on richer insights.
Business Development Director
Director of Product Marketing
How To Make AI And Machine Learning Work For You Today…
Everyone in the world of marketing is talking about how personalisation, driven by Artificial Intelligence and Machine Learning, promises to fundamentally change the way that marketers communicate with their audience; but few companies are actually delivering tangible business results for rest of the organisation right now.
Join Joey Moore and Sam Ineson as they take you through the different types of personalisation used by brands today and what is involved in implementing and managing the different approaches. They’ll then introduce four different but practical use cases, focused around how organisations can attract, engage, convert and care for visitors with the smart application of existing technology.
The Science Behind Subject Line Testing: Find Your Sweet Spot
Everyone tests their subject lines, their images and their content, but no one seems to test their segmentation strategy. Are you testing for testings sake? At what point do all the extra hours justify your ROI? In this presentation we’ll be covering your testing sweet spot, and how AI can help test, measure, learn and optimise your results.
Networking And Refreshment Break
Global Head of Solutions
Building Trust And Confidence: AI Marketing Readiness In Retail And Ecommerce
The gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leadership teams to adopt such technology is closing. Brands that wish to realize the significant benefits of this important area and differentiate themselves must clearly understand this gap, and then create their own AIM roadmap to compete in today’s crowded business landscape.
Are you ready for AI?
Why GDPR Will Be The Biggest Opportunity In Digital Marketing
Don’t fear the post-GDPR era. It’s an opportunity for good marketing to take centre stage. Ian’s talk focuses on the positives of GDPR and what it means for customer engagement and the future of digital marketing. He’ll explore how consumers gaining power over their data, intersects with changes in online behaviour to shape our marketing world. Expect both actionable takeaways and future trends, amongst a refreshing take on GDPR legislation.
Founder and Creative Director
Making Branded Content People Will Actually Care About
With 4.6 billion pieces of content produced daily, by consumers, brands, and everyone in between, it has become a necessity to understand what makes fundamentally great content, that lands with our respective audience, builds brand equity, and ultimately shifts the dial in terms of business sales. In his usual abrasive style, Michael will explore the three fundamental points of interactive content and what engages users online that so many brands miss.
Director of Social
8 Million Stories Ltd
How To Maximise The Impact Of Your Content With Great Audience Analysis
Too often, brands try to apply the “one size fits all” approach to their content marketing strategy. Within this session we will look at some of the ways you can exploit your own analytics and best of breed industry tools to group your customers into different personas and determine the types of content they want and how to effectively engage with them online.
Networking And Refreshment Break
Client Services Director
Fact Or Fiction: Dispelling The Myths Of Gen Z For Brand Marketers
Following Jaywing’s 2017 attitudinal study into Gen Z, their needs, motivations, behaviours and interactions in digital, Amy and Brían will take you through the highlights of the study and how brand marketers can engage this digitally savvy and private generation.
Product Marketing and Partnerships Manager
The Fabulous Email Delivery Technique That Nobody’s Talking About
Sharing Communicator’s best-kept secret, Benjamin will show you how one change to your email sending will ultimately help you deliver more emails to their intended inboxes. You’ll realise why it’s so necessary, see a case study from a high street brand and learn exactly how you can implement it. If you send high-volume email, this is one not to be missed!
17:00 - 19:00
Drinks And Networking