25 Jan, 2018

Digital Marketing Summit 25 January 2018

Event Details

The Tower Hotel, Tower Bridge, London

The Figaro Digital Summit is your one-stop-shop for insight, inspiration and industry connections.

A full day of presentations, 1-2-1 meetings tailored to your business needs, roundtables based on your choice, and plenty of quality networking opportunities. Altogether, making your time out of the office efficient, relevant, and valuable.

Join 200 delegates and a team of expert speakers as they examine current and future trends across the digital marketing industry.

How does it work?
Through a careful pre-selection process, Figaro Digital matches delegates with the digital agencies and technology companies who can meet your specific needs. Meet the experts face-to-face to get advice for your upcoming projects.

Delegates also have the opportunity to participate in our roundtable sessions. Topics under discussion include analytics and data, content marketing, CX, ecommerce, email and CRM, search, social media and multichannel marketing, UX, geo-location, video and more.

What’s in it for you?
As well as a full day of presentations in the seminar theatre, this is an opportunity for delegates to connect with recommended agencies who’ll provide informed and tailored insight.

The event is free of charge for brand marketers. If you have any questions please call us on 0207 870 3380 or email Paul Nichols.

If you’re from an agency or marketing solutions provider and would like to get involved, please email sponsorship@figarodigital.co.uk.

08:15

Registration And Networking Breakfast

09:15

The Essential Frameworks For Digital Marketing Glory

Simon will showcase three key frameworks developed by Curated that help digital marketing channels to work seamlessly together rather than in silo. Ultimately a user journey and action doesn't begin and end with the same channel & Simon will demonstrate how PPC, SEO, content, digital PR and social can all work hand in hand to deliver great return on investment.

09:45

Deliver A Data Driven Strategy Using Customer Intent Trends

With a constantly dynamic landscape, it can be a challenge to plan and strategise throughout your digital department and wider business. Sophie Moule, Head of Marketing at Pi Datametrics, showcases how anticipating customer needs is still the foundation of any successful strategy. She discusses what it takes discover, understand, and commercialise these needs in a way to add value to your entire organisation.

10:15

Delivering Truly Personalised Experiences

Understanding who your customers are and what their needs are is a complex question. Explore how Acquia’s solution can give you a richer understanding of the who, what, when and why of your customers which can help you to influence behaviour, increase customer value, increase customer loyalty and increase conversions.

10:45

Networking And Refreshment Break

11:15

How To Use Word Of Mouth And Trust Marketing

Join Tim as he discusses some crucial tips on the success of referral marketing: • Why building trust and being relevant to customers is essential for marketing • Learn the trust marketing techniques of famous brands • Hear case studies of brands who've used word of mouth • Get practical tips and ideas you can take back to your own business

11:45

The Science Behind Subject Line Testing: Find Your Sweet Spot

Everyone tests their subject lines, their images and their content, but no one seems to test their segmentation strategy. Are you testing for testings sake? At what point do all the extra hours justify your ROI? In this presentation we'll be covering your testing sweet spot, and how AI can help test, measure, learn and optimise your results.

12:15

Interactive Roundtables

Led by our hosts but taking the form of open discussion, the following roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts. This is not a passive experience but rather an opportunity to tailor the programme around your specific needs and gain genuine value.

12:45

Networking Lunch

13:45

Building Trust And Confidence: AI Marketing Readiness In Retail And E-Commerce
Raj Balasundaram

Global Head of Solutions

Emarsys

The gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leadership teams to adopt such technology is closing. Brands that wish to realize the significant benefits of this important area and differentiate themselves must clearly understand this gap, and then create their own AIM roadmap to compete in today’s crowded business landscape. Are you ready for AI?

14:15

The Five Pillars Of Programmatic

Join Tomorrow TTH's Head of Trading, Tom Wright for a keynote about the five disciplines of programmatic advertising giving insight into the range of possible opportunities to reach customers, both new and existing, in a data lead media landscape.

14:45

The Fabulous Email Delivery Technique That Nobody’s Talking About

Sharing Communicator’s best-kept secret, Benjamin will show you how one change to your email sending will ultimately help you deliver more emails to their intended inboxes. You’ll realise why it’s so necessary, see a case study from a high street brand and learn exactly how you can implement it. If you send high-volume email, this is one not to be missed!

15:15

Networking And Refreshment Break

16:00

The Content State Of Mind - Making Content Work

This is our deep drive into understanding consumers perceptions, irritations, recognitions, cynicism across a manner of media and content types - in short what content best serves businesses within the content space. We will be showcasing the most recent wave of our research into how different audiences react to different content types. We shall also outline some top tips as to how to make your content work harder.

16:30

Test For Success: Optimising Your Forms For GDPR

With the added requirements for collecting permission with GDPR just around the corner, how do we ensure our list volumes don’t shrink? In this session we will address how to test using a hypothesis to ensure you learn from the results; review what factors could be tested when optimising your forms for GDPR, as well as a quick introduction into testing holistically.

17:00-19:00

Drinks And Networking
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