Digital Marketing Summit 25 February 2016

Today’s disruption is tomorrow’s opportunity. Mickael will share five tips on the most important topics impacting marketing today. He'll help you to increase your chances for success in 2016 with tactics to improve the customer experience, build stronger bonds with customers and prospects and drive more revenue.

Location: Highbury Suite

A huge number of the best brands and marketers out there have already adopted video, but many fail to use some of their most valuable content to its full potential. Nick and Sophie will cover some of the common pitfalls associated with video marketing and explain how to avoid them. They'll showcase some best-in-class examples to demonstrate how to capitalise on the opportunities presented by video, helping you to boost your digital marketing strategy by creating an unrivalled online experience.

Location: Highbury Suite

Ask any B2B marketer or salesperson about lead scoring and they’ll tell you that it’s an integral part of their practice. So why is this tactic still fairly unheard of in the B2C world? Knowing how engaged a customer is and how close (or far away) they are from buying can help any marketer become smarter – no matter what sector they're in. This presentation will show you how to put an engagement scoring strategy in place.

Location: Champions Suite

Is your organisation investing millions in long-term, top-down digital transformation? If you can’t wait that long, Louis will share his toolbox of practical methods and techniques to transform your organisation today from the bottom up.

Location: Highbury Suite

Drawing on the requirements of hundreds of marketing directors and CMOs, Iain has created a ‘closed-loop’ marketing methodology that combines data blending, single customer view, customer insight and marketing automation. In Iain’s own words, “This is what every marketer is striving to achieve!” This methodology has been implemented by hundreds of organisations across the globe in retail, leisure, insurance, online gaming and B2B sectors. Iain will explain the key elements of this ‘closed-loop’ marketing process and present advice for implementing your own CRM strategy aggressively.

Location: Champions Suite

Gareth will look at the latest developments in pay-per-click and explain how brands are using RLSA, Gmail Sponsored Promotions, Google Shopping and more to increase their AdWords ROI.

Location: Highbury Suite

Josh and Eddy will demonstrate how real-time customer insight can transform the way marketers carry out their digital messaging. Through case studies and live examples, this presentation will show how actionable data can be collected onsite and used to create hyper-targeted and relevant campaigns.

Location: Champions Suite

Richard will explain how insight drawn from psychology and big data can help amplify your marketing.

Location: Highbury Suite

Tom discusses how data strategies in performance marketing don’t need to be complicated to generate a big return. Audience modelling techniques and third party data sources can sound appealing but can be expensive and slow to implement. With some logical thinking and a willingness to experiment, all advertisers can build effective methodologies for optimising their digital marketing regardless of their budgets. Using examples from Forward3D’s clients to illustrate his approach, Tom will provide a takeaway framework for attendees to work with, including how to best approach testing hypotheses, scaling strategy and further implementing these findings into biddable media budgets.

Location: Champions Suite

Delegates have the opportunity to put their questions directly to our speakers at these open, informal sessions, led by our agency partners.

Ed and David will explain how their retail clients are staying ahead of the curve. They’ll discuss website personalisation, creating better brand loyalty, engagement and increased ROI. Find out about the fundamental shift in consumer behaviour which is altering the desktop-centric approach to marketing and requiring a comprehensive, omnichannel strategy.

Location: Highbury Suite

Consumer expectations of email marketing are advancing. To win in the inbox marketers are using contextual marketing to create truly personalised, one-to-one email experiences which lift engagement, drive traffic and convert customers. Dragana will be joined by Hostelworld to explain how the world's leading hostel-focused online booking platform reinvented their email campaigns using advanced personalisation, contextualisation and innovation.

Location: Champions Suite

Luke shows the value of social data in helping organisations informing key business decisions through real life examples.

Location: Highbury Suite

According to the IAB OPM study in 2014 the affiliate industry drove £16.5 billion worth of sales for advertisers and grew by eight per cent. But how can brands ensure their affiliate programme fully reaps the rewards of the channel? Helen will explain how to achieve a best-in-class programme. She’ll cover do’s and don’ts, common pitfalls and what constitutes an exceptional affiliate marketing programme. Using advertiser case studies, Helen will talk through the benefits of the channel for brands including reach, engagement and sales acquisition.

Location: Champions Suite

Delegates have the opportunity to put their questions directly to our speakers at these open, informal sessions, led by our agency partners.

Gavin Ucko, MD and owner of The Happy Puzzle Company, will show how CRO helped his website get a double-digit increase in revenue per visitor. Gavin will be joined by Dan at AWA digital who’ll explain how those uplifts were achieved using the AWA Conversion System. Discover the five steps you need to get similar results for your website.

Location: Highbury Suite

Both the brand and the consumer have needs and not every situation can turn into immediate revenue. Knowing when to message commercially – and when not to – is a balancing act. If both brand and consumer needs are balanced in the right way, sustainable growth becomes an achievable reality. Specific usable examples are included throughout of immediate and long-term approaches.

Location: Highbury Suite

Delegates have the opportunity to put their questions directly to our speakers at these open, informal sessions, led by our agency partners.

If you have any questions please call us on 0207 870 3380