Digital Marketing Summit 25 April 2019
TopicsAI Automation B2B Consumer Behaviour Content Marketing CRO Customer Experience Design & Build Digital Marketing Digital PR Display Advertising Ecommerce Email Marketing Marketing Automation Multi-Channel Marketing Omnichannel Pay Per Click Personalisation Real-Time Bidding Referral Marketing Search SEO Social Social Media User Generated Content UX Video Web build
Registration And Networking Breakfast
Chairperson Welcome, Event Orientation
Why Winning At The Local Level Is Priority For Big Brands
When consumers search for products or services, they expect to see local results. Google and Facebook are personalising CX more and more depending on WHERE consumers are - giving local brands a louder voice. Big brands need to start bringing their brands down to the local level and when they do this successfully, it delivers outrageous results from doubling in-store traffic to significantly growing e-commerce sales. During this presentation Koen will show how you can win at the local level and how some big brands are missing out on big opportunities.
UK Head of Marketing
Why Identity Resolution Matters To Every Marketer
Multi-channel, omni-channel, cross-channel - the bottom line is that your marketing needs to work wherever your customers are... and they're everywhere. To enable true people-based marketing you need to be able to identify your customers as individuals, so your marketing is as informed and relevant as it can be. This session will explain why identity resolution should matter not just to digital and programmatic leads, but to every single marketer regardless of discipline.
Finding Your Moment: Unlocking Audience Mindset Is The Key To Engaging More Customers
Online content provokes a myriad of different moods that influence when and how people engage with your brand. Using this new and often untapped fourth dimension of mindset unlocks a powerful way to engage with audiences. Jacqui Wallis, Managing Director of Illuma, will share insights on how marketers can use AI to capitalise on mindset by reacting to these signals in real-time to quickly scale and target new customers, whilst remaining digitally compliant and brand-safe.
Networking And Refreshment Break
5 Key Trends That Will Optimise Your Content Strategy
If 60 per cent of all brand content is considered poor, irrelevant or doesn’t deliver, what are brands with successful content strategies doing differently? Considering key trends such as media ownership, voice experiences and targeted profiling, Kirsty Spencer, Managing Director at Made by Sonder gives insights into the strategies they are optimising for brands. Find out how sky high net promoter scores were achieved for Triumph Motorcycles and record sales reached with the Royal Institution of Chartered Surveyors.
How Companies Who Embrace Non-Linear, Multi-Touch Funnel Are Thriving
In a multi-device, multi-channel, non-linear world, having a solid grip on attribution models and how to use that data to optimise is essential to growth. Somebody Digital will look at measurement, optimisation strategies and having realistic expectations of what you can expect people to do at various stages in the funnel.
Global Director for Sales and Partners
Content, Experience, Translation, The Opportunity And Challenge In Having A Truly Global Voice
As markets become ever more disintermediated, content and experience become the battleground for success meaning how you manage language to support growth is critical. In this presentation Jeremy, Global Director for Sales and Partners at Lingo24, will explore how to build a successful and sustainable strategy and walk through what that has delivered to global businesses like Trainline, Patagonia, eBay and Virgin Pulse.
How To Create A Winning Video Marketing Strategy
Video is the most effective way to meet marketing objectives from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content. Discover how to develop your own brand story that engages your audience emotionally and gets results.
Effective marketing for today thrives on open, two-way conversations. To truly engage with Generation Z, search advertisers will need to evolve the way they market to this audience. Drawing on advertiser search data and market research, we ask: how do you ensure authenticity when advertising to the next generation?
Digital Strategy & UX Consultant
Beautiful Experiences For The Unsexy And Unloved
B2B can feel unsexy and unloved, but that doesn't mean we can't create beautiful B2B experiences. From using UX design patterns and cutting-edge technologies to deliver customer experiences that make your brand stand out, to turning the process of signing a customer up into a moment of seamless joy, Codehouse's Shaun Miller reveals how a framework for modelling these moments of joy can be easily adopted by any brand. Finally, find out how Codehouse introduced a shocking amount of white space and animation to digitally delight the customers of the most B2B of companies.
Networking And Refreshment Break
How Marketers Can Bridge The Content Gap To Meet Consumer Needs In The Era Of Visual Content
We surveyed consumers and marketers and found that although they agree on the importance of authenticity and the value of visual content, their opinions significantly diverge when it comes to which types of content are most authentic and influential. How can marketers bridge that gap and truly deliver the authentic and visually-engaging brand experiences that consumers demand? In this session, we’ll dive into these survey results, what they mean for modern marketers, and how you can effectively leverage the user-generated visuals that consumers create and crave to bridge the content gap to drive sales and engagement.
Drinks And Networking