Digital Marketing Conference 12 July 2018
TopicsAI Automation B2B Brand Management Community Management Consumer Behaviour Content Marketing CRM CRO Customer Experience Design & Build Digital Marketing Digital PR Display Advertising Ecommerce Email Marketing Marketing Automation Multi-Channel Marketing Omnichannel Pay Per Click Personalisation Real-Time Bidding SEO Social Media User Generated Content UX Web build
Registration and networking breakfast
Former SVP, Insight & Marketing
Head of Fundraising
Médecins Sans Frontières
Medical Care In The Frontline – How Digital Delivers
In this presentation you will learn about MSF’s delivery of medical aid in the most remote and insecure communities, and how this is made possible by a 'digital first' approach. The changing lifestyles of supporters have transformed MSF’s fundraising efforts, placing digital at the heart of a revolution in communications. This has closed the distance between the generous individuals who give to MSF and the medical teams that they help. The result is that the majority of new supporters now give digitally. The pace of change continues to accelerate in 2018, and James Kliffen from MSF will describe how new methods of giving are being pioneered at music festivals this summer. Delgates will also learn how they can volunteer to be involved in MSF’s work, using a laptop or smartphone, as part of the 'Missing Maps' initiative.
Business Development Manager
Inbox Placement – Why All Marketers Should Be Making Sure Their Emails Are Going To Be Seen
For 15 years Communicator has been providing best in class email delivery solutions to customers. During this session Gareth will share why inbox placement is a metric that all marketers should be monitoring. Gareth will also share the details of a case study with a leading high street brand that were able to benefit from Communicator’s SMARTsend™ solution and how it was done.
Head of Sales
How Innovative AI took Virgin Holidays Email Marketing To New Heights
In this presentation, Natalie Johnson, Head of Sales at Phrasee, will cover the continuing relevance of email as a platform. She will walk you through problem identification, and build a case for using AI to create solutions. Using real life examples, Natalie explains how can you determine actual AI from buzzword BS.
Head of Marketing
London Review of Books
The ABCs Of A/B Tests
Digging through her best test results, Reneé will reveal everything she loves about testing in just seven minutes! She will give you some information on testing theory and measurement, and will share with you some real examples of tests she has run to grow the London Review of Books subscription base by 35 per cent. By the end, you’ll be ready to try some yourself!
Networking and Refreshment Break
Head of Marketing
CRM & Referral Sales Lead
Customer Retention: How Can Your Customers Expand Your Business?
Find out more about the giffgaff’s unique culture. Richard speaks about how the company created loyalty and expanded their customer base through their engaging content, personalisation , and the unique member-get-member system. If you want to discover how you can use your customers to generate 25% of your sales, this presentation is for you.
Head of Programmatic
Global Media and Entertainment
The Rise Of Programmatic Audio
Digital Audio has been one of the fastest growing areas over the last few years. With 25m people listening to digital audio in the UK, and with the rise of screenless devices in the home, Digital Audio now has an integral position on the marketing plan. DAX is the largest commercial digital audio platform worldwide and has pioneered programmatic audio. Greg will take us through DAX’s journey over the last 4 years and what’s next.
Human-Driven Personalisation Doesn’t Scale...But AI Can
The gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leadership teams to adopt such technology is closing. Brands that wish to realise the significant benefits of this important area and differentiate themselves must clearly understand this gap, and then create their own AIM roadmap to compete in today’s crowded business landscape. Are you ready for AI?
Business Director and Partner
Engaging Gen-Z : How To Win With The Next Generation Of Consumers
Should you market to Gen-Z differently than Millennials? Coris will talk you through his thinking on the types of content that engages new, younger audiences. He will also share three ways that any brand can start to become more visual and appeal to the next generation of consumers.
Head of Client Success
Using Word Of Mouth And Trust Marketing To Build Brand Engagement
Discover why trust and relevance are essential to building a brand. During this session, Simon will unearth the trust marketing techniques of brands like Uber and Airbnb. Plus, Andy will showcase examples of brands who’ve used word of mouth to build brand engagement. You’re guaranteed to get practical tips and ideas you can take back to your own business.
Director of Marketing
How To Make Best Friend(s) In Social Media Platforms
A presentation packed full of actionable takeaways and tactics to try across social media platforms. From how to turn social media algorithmic feeds and filtering from a frenemy to a friend, to leveraging features and products to build on top of limited likes and comments.
Director Of Digital Marketing Services
Head of Customer Success
Reach Your True (Email) Potential
Email is the top channel for ROI, yet few of us are leveraging its full potential. With so many shiny new technologies out there, how do we separate the essential from the distractions? Dani reveals what’s really important when building an email strategy that performs. She’ll be sharing case studies, tips and advice to help you identify what’s right for your business, turn your plans into reality and deliver on your email objectives.
Media Insight Consulting
Actionable Insight: Making Data Work For You, Not The Other Way Around
In his Figaro Digital 21s session, Chris - CEO at Media Insight Consulting, entrepreneur, strategist, and data expert - will discuss actionable insight and will reveal the secret of how to make your company's data work for you, and not the other way around.
CHRIS CAREY, CEO, Media Insight Consulting
Networking and Refreshment Break
Email Is Not Just For Narcissists
In this fun presentation, Sheri will help you win at email personalisation, so you can get more data from your subscribers without being creepy. Learn to improve your email acquisition tactics, segment your audience, and use dynamic content to get your email super-personalised and growing your revenue.
UK Marketing Director
Maximising Ecommerce Conversion With Targeted Marketing
Conversion is a top priority for any ecommerce business. But should it always be your most important metric? In this presentation Janis will talk about Birchbox's approach to conversion and how they define and target their audience to maximise it.
Head of Digital Strategy and Data
How To Win A Job?
With unemployment at a record low, brands are increasingly deploying a range of novel approaches to compete for the best talent. Jim Bloor will be running through some of the best examples, and the marketing led approach used at Penna to support clients with their talent attraction.
Brand & Marketing Director
Millennial Loyalty: fact or fiction?
The digitally savvy Millennial consumer is often mistaken as disloyal, but does this say more about us as marketers than them as consumers? Millennials have been the focus of much marketing scrutiny, however in this session we will explore a new loyalty view of this valuable and often misunderstood generation.
Networking Drinks Reception – Whether kicking back with your existing contacts or reflecting on the days learnings whilst making some new ones, come and join us for drinks.