12 Jul, 2018

Digital Marketing Conference 12 July 2018

Event Details

The Royal College Of Physicians, Regents Park

Join an audience of 350 senior marketers and up to 35 speakers from the brands, agencies and technology providers who are shaping the UK’s digital landscape for a full day of insight, opportunities, and networking. At this cross-industry event, we will cover the full spectrum of digital marketing; exploring the evolving relationship between brands and consumers, as well as key steps brands can take to build a more robust and long-term relationship with their customers.

The full day agenda will explore the topics of brand & creative; AI, machine learning & automation; search, social & content; plus the ever-evolving customer experience. So you can be sure to leave feeling inspired, empowered and ready to drive your brand’s growth.
The agenda will be updated as further speakers are added.

Ticket Costs:

  • Ticket cost for brands: £295+VAT.
  • Ticket cost for marketing agencies, technology companies, consultants and recruiters: £495+VAT.
  • Buy 2 tickets and receive a 3rd free
  • Additional 10% discount for not-for-profit organisations
  • Email paul.nichols@figarodigital.co.uk or call 0207 870 3380 now for discounts, direct bookings and any questions regarding the conference.

 

8:15

Registration and networking breakfast

9:15-9:40

Medical Care In The Frontline – How Digital Delivers

In this presentation you will learn about MSF’s delivery of medical aid in the most remote and insecure communities, and how this is made possible by a 'digital first' approach. The changing lifestyles of supporters have transformed MSF’s fundraising efforts, placing digital at the heart of a revolution in communications. This has closed the distance between the generous individuals who give to MSF and the medical teams that they help. The result is that the majority of new supporters now give digitally. The pace of change continues to accelerate in 2018, and James Kliffen from MSF will describe how new methods of giving are being pioneered at music festivals this summer. Delgates will also learn how they can volunteer to be involved in MSF’s work, using a laptop or smartphone, as part of the 'Missing Maps' initiative.

9:40-10:05

Inbox Placement – Why All Marketers Should Be Making Sure Their Emails Are Going To Be Seen

For 15 years Communicator has been providing best in class email delivery solutions to customers. During this session Gareth will share why inbox placement is a metric that all marketers should be monitoring. Gareth will also share the details of a case study with a leading high street brand that were able to benefit from Communicator’s SMARTsend™ solution and how it was done.

10:05-10:30

How Innovative AI took Virgin Holidays Email Marketing To New Heights

In this presentation, Natalie Johnson, Head of Sales at Phrasee, will cover the continuing relevance of email as a platform. She will walk you through problem identification, and build a case for using AI to create solutions. Using real life examples, Natalie explains how can you determine actual AI from buzzword BS.

10:30-10:40

The ABCs Of A/B Tests

Digging through her best test results, Reneé will reveal everything she loves about testing in just seven minutes! She will give you some information on testing theory and measurement, and will share with you some real examples of tests she has run to grow the London Review of Books subscription base by 35 per cent. By the end, you’ll be ready to try some yourself!

Location: Figaro Digital 21s

10:40-11:10

Networking and Refreshment Break

11:10-11:20

How Digital Can A Car Park Be?

When you actually get under the skin of a car park and the parking industry, you will be quite surprised at how digital technology and marketing is transforming the customer’s journey and expectation from before the arrive at the parking to well after they leave.

Location: Figaro Digital 21s

11:20-11:30

Customer Retention: How Can Your Customers Expand Your Business?

Find out more about the giffgaff’s unique culture. Richard speaks about how the company created loyalty and expanded their customer base through their engaging content, personalisation , and the unique member-get-member system. If you want to discover how you can use your customers to generate 25% of your sales, this presentation is for you.

Location: Figaro Digital 21s

11:30-11:55

The Rise Of Programmatic Audio

Digital Audio has been one of the fastest growing areas over the last few years. With 25m people listening to digital audio in the UK, and with the rise of screenless devices in the home, Digital Audio now has an integral position on the marketing plan. DAX is the largest commercial digital audio platform worldwide and has pioneered programmatic audio. Greg will take us through DAX’s journey over the last 4 years and what’s next.

11:55-12:20

Human-Driven Personalisation Doesn’t Scale...But AI Can

The gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leadership teams to adopt such technology is closing. Brands that wish to realise the significant benefits of this important area and differentiate themselves must clearly understand this gap, and then create their own AIM roadmap to compete in today’s crowded business landscape. Are you ready for AI?

12:20-12:45

Engaging Gen-Z : How To Win With The Next Generation Of Consumers

Should you market to Gen-Z differently than Millennials? Coris will talk you through his thinking on the types of content that engages new, younger audiences. He will also share three ways that any brand can start to become more visual and appeal to the next generation of consumers.

12:45-13:45

Networking Lunch

13:45-13:55

Using Word Of Mouth And Trust Marketing To Build Brand Engagement

Discover why trust and relevance are essential to building a brand. During this session, Simon will unearth the trust marketing techniques of brands like Uber and Airbnb. Plus, Andy will showcase examples of brands who’ve used word of mouth to build brand engagement. You’re guaranteed to get practical tips and ideas you can take back to your own business.

Location: Figaro Digital 21s

14:05-14:30

How To Make Best Friend(s) In Social Media Platforms

A presentation packed full of actionable takeaways and tactics to try across social media platforms. From how to turn social media algorithmic feeds and filtering from a frenemy to a friend, to leveraging features and products to build on top of limited likes and comments.

14:30-14:40

Marketing Strategies to Thrive in the Post-GDPR Era

So GDPR happened – I just lost half my database! What should I do next? In this quick-fire presentation, Andrew will reveal his tips for how to engage with your customers and create a valuable relationship with them moving forwards.

Location: Figaro Digital 21s

14:40-15:05

Reach Your True (Email) Potential

Email is the top channel for ROI, yet few of us are leveraging its full potential. With so many shiny new technologies out there, how do we separate the essential from the distractions? Dani reveals what’s really important when building an email strategy that performs. She’ll be sharing case studies, tips and advice to help you identify what’s right for your business, turn your plans into reality and deliver on your email objectives.

15:05-15:15

Actionable Insight: Making Data Work For You, Not The Other Way Around

In his Figaro Digital 21s session, Chris - CEO at Media Insight Consulting, entrepreneur, strategist, and data expert - will discuss actionable insight and will reveal the secret of how to make your company's data work for you, and not the other way around. CHRIS CAREY, CEO, Media Insight Consulting

Location: Figaro Digital 21s

15:15-15:35

Networking and Refreshment Break

15:35-15:45

Email Is Not Just For Narcissists

In this fun presentation, Sheri will help you win at email personalisation, so you can get more data from your subscribers without being creepy. Learn to improve your email acquisition tactics, segment your audience, and use dynamic content to get your email super-personalised and growing your revenue.

Location: Figaro Digital 21s

15:45-16:10

Maximising Ecommerce Conversion With Targeted Marketing

Conversion is a top priority for any ecommerce business. But should it always be your most important metric? In this presentation Janis will talk about Birchbox's approach to conversion and how they define and target their audience to maximise it.

16:10-16:35

How To Win A Job?

With unemployment at a record low, brands are increasingly deploying a range of novel approaches to compete for the best talent. Jim Bloor will be running through some of the best examples, and the marketing led approach used at Penna to support clients with their talent attraction.

16:35-17:00

Millennial Loyalty: fact or fiction?

The digitally savvy Millennial consumer is often mistaken as disloyal, but does this say more about us as marketers than them as consumers? Millennials have been the focus of much marketing scrutiny, however in this session we will explore a new loyalty view of this valuable and often misunderstood generation.

17:00-19:00

Networking Drinks Reception – Whether kicking back with your existing contacts or reflecting on the days learnings whilst making some new ones, come and join us for drinks.
Location:





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