03 Nov, 2016

Digital B2B Roundtable 3 November 2016

Event Details

Royal College of Physicians, Regent's Park

The Figaro Digital B2B Marketing Roundtable event is a morning session dedicated to the issues facing businesses of all sizes as they seek more effective integration of digital channels into their communication strategies.

We’ll be joined by a line-up of expert speakers who’ll explain how digital marketing can help B2B organisations meet their own needs and those of their clients. Under discussion will be the roles of analytics, search, social media, content, web design and more.

After a series of short presentations, each of our speakers will host a topical roundtable. Led by our speakers but taking the form of open discussion, the roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts.

Registration

Please arrive at The Royal College of Physicians for 9am and ensure that you can attend for the full duration of the seminar. Our seminars are open to brand-side marketers only.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

Topics:

9:00 - 9:30

Registration, coffee, pastries and networking

Please arrive at The Hospital Club for 9am and ensure that you can attend for the full duration of the event.

9:30 - 9:40

How To Distinguish Your Brand And Stand Out In A Low Interest Or Niche Industry
Hollie Bennett

Head of Customer Marketing

Powwownow

In this talk Hollie will discuss how Powwownow has achieved cut through in a low interest category to become Europe’s fastest growing conference call company. Predominantly focusing their efforts in London, Powwownow has delivered award winning creative across an engaging multi-channel marketing plan. Hollie will explain some tips and tricks that have worked for Powwownow.

9:40 - 9:50

5 Steps To A Highly Effective B2B Content Strategy
Katy Shaw

Digital Consultant

Creating digital content is hard. Planning, producing, reviewing and refining; you could say that content never ends. Using industry examples, Katy will break it down into 5 steps to that focus on creating content that reduces waste and maximises value. So, it’s more important than ever in this labour intensive process, you establish a routine that is as slick and ‘lean’ as can be.

9:50 - 10:00

Using Web Personalisation - How B2B Companies Can Benefit From B2C Thinking
David Knipe

Principal Solution Architect

Episerver

David Knipe from Episerver and Joey Moore of Peerius will talk you through how B2B Companies can learn from those in B2C when it comes to using personalisation on your website for higher engagement and increased conversion rates.

10:00 - 10:10

The Art Of B2B Lead Generation
Simon Douglass

Founder

Curated

Discover how to use digital marketing channels to target even the most niche audiences, products & services. Curated's founder, Simon has spent 13 years generating new business for B2B companies and will showcase successful strategies and tactics using real client case studies - as well as sharing some tales of what to avoid!

10:10 - 10:20

B2B Quick Wins To Accelerate Your Analytics
Sam Roberts

Digital Marketing Consultant

5 quick and actionable tricks you can use in Analytics to better track and optimise campaigns and channels in business to business marketing.

10:20 - 12:20

Interactive Roundtables

Led by our hosts but taking the form of open discussion, the following roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts. This is not a passive experience but rather an opportunity to tailor the programme around your specific needs and gain genuine value! Topics include: - How To Distinguish Your Brand - Powwownow - Creating Highly Effective B2B Content Strategy - Code Computerlove - Using Web Personalisation - Episerver & Peerius - The Art Of B2B Lead Generation - Curated Digital - Quick Wins To Accelerate Your Analytics - Liberty Marketing

12:30 - 1:30

Light lunch and networking

If you have any questions regarding the event please call 0207 870 3380.

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