B2B: Digital Marketing Spotlight 7 November 2019Request Ticket
Registration, Coffee, Pastries And Networking
Myths And Reality In Conversion Rate Optimisation
There are thousands of articles and content pieces across the industry citing case studies and best practices to help you succeed in Conversion Rate Optimisation (CRO). Unless taken with a pinch of salt, these can be fools gold. Every website is different. Every audience is different. And if there were a set of hard and fast rules for guaranteed CRO success every website would look the same. There is only one guaranteed trick to help you win at CRO – and that is applying a robust methodology to your testing plans.
Head of Regional Marketing
Omni-Channel Marketing: Combining Science And Creativity For Measurable Excellence
Marketing is shifting from a multi-channel model to an omni-channel approach in terms of customer expectations. Therefore, building demand generation models that combine both the measurable and structured approach that modern organisations need, with a creative, omni-channel execution is becomingly increasingly important. Chris will discuss the essence of how B2B organisations have become more metrics driven and explain the core elements of doing this well. However, this scientific approach needs to blended with creativity to allow your brand to truly stand.
Four rules of building an account based marketing (ABM) plan
A growing number of B2B marketing leaders are embracing ABM as part of their overall marketing efforts. An ABM initiative helps not only to generate well-qualified leads, but to ensure the seamless alignment between sales and marketing. In this presentation Salome will share some of the tactics of a successful ABM program and the lessons she has learned in the last seven months of running an ABM program at Emarsys.
Speaker and Presentation Details to be Announced
Global Social Media Manager
Building a Social Selling Strategy for Your Team
Social selling is still a relatively new concept, but how can you enable your teams to transform online relationships into sales? Join Jake Potter, Global Social Media Manager at Colt Technology Services, as he shares how he strategised a global social selling framework to grow the brand, market products and services, and transform employees into thought leaders.
Head of Digital
Getting Personal With Facebook Messenger Ads
2 billion messages are sent between people and businesses each month. With marketing becoming more and more about personalisation and brands craving attention on social media, Rhodri looks into why brands are focussing on driving users to Facebook messenger, the advantages it carries and how it can help grow better relationships with customers.
Light Lunch And Networking