B2B: Digital Marketing Spotlight 5 April 2018
9:00 - 9:30
Registration, Coffee, Pastries And Networking
Head of Content
AXELOS Global Best Practice
Community Service: Building Customer Relationships In A Digital World
When your business model means you’re always one step removed from your customers, how do you engage with them to help build your business and content strategies? Fiona Fleming discusses the ways in which AXELOS is using digital technology to break the Fourth Wall to connect with customers and build brand awareness and loyalty.
Director of Search and Optimisation
Optimising B2B Websites And Landing Pages 101: Increase Conversion Rates And Lead Quality By 40%
The success of a marketing campaign or website will ultimately boil down to the strength of a landing page in helping visitors convert. Let’s assume you’ve done all the right research and activity in getting the ‘right’ visitors, now let’s dig into the specific tools, messages and layouts that get the highest quality leads to covert. A 101 with real case studies from 100s of B2B optimisation tests.
Which Way Up Is My Customer Map?
Customer journey mapping is a pretty well-established discipline and perceived essential component of planning any digital activity.
But how detailed do you go? How many is enough? How do I know if they’re right? And how do you make sure that lovely agency-designed map results in a better customer experience and improved business performance?
Alan will lift the lid on case studies to reveal some answers….
Director of Search & Social
The 4 Cs Of Humanising B2B
In a data-driven world, has B2B marketing become too impersonal? Are businesses actually just talking to businesses and not the people within these businesses? How can we overcome these challenges?
David will take you through the 4C's approach to humanising your B2B marketing; context, content, conversation, convert.
10:20 - 10:30
10:30 - 12:30
12:30 - 13:15
Light Lunch And Networking