B2B: Digital Marketing Spotlight 4 April 2019Request Ticket
Registration, Coffee, Pastries And Networking
European Marketing Leader, Digital Strategy and IBM iX
Presentation To Be Announced
Head of Regional Marketing
Omni-Channel Marketing: Combining Science And Creativity For Measurable Excellence
Marketing is shifting from a multi-channel model to an omni-channel approach in terms of customer expectations. Therefore, building demand generation models that combine both the measurable and structured approach that modern organisations need, with a creative, omni-channel execution is becomingly increasingly important. Chris will discuss the essence of how B2B organisations have become more metrics driven and explain the core elements of doing this well. However, this scientific approach needs to blended with creativity to allow your brand to truly stand.
Growth Marketing Lead
Smart Lead Gen In The Age Of Microtargeting
We now have the ability to influence individuals on a micro level. We can use it to maximise results, and spend our budgets wisely. But do you know how to use this power? Erika will talk though a few ways to take advantage of the age of microtargeting. With power comes responsibility, how far should you take it? And where do you draw the line?
Social Media Manager
Getting social: Transforming Your Teams Into Social Marketers
How is your business leveraging employees to market products and services via social? Social media marketing is cheap, and utilising the networks of employees is a low-cost, easy solution to build brand awareness, gain trust and generate revenue. Join Jake as he shares how he has enabled his colleagues to share content via social to drive sales opportunities through a bespoke social selling framework.
Light Lunch And Networking