National Trust

The National Trust is a charity founded in 1895 by three people who saw the importance of our nation’s heritage and open spaces and wanted to preserve them for everyone to enjoy. More than 120 years later, these values are still at the heart of everything we do.

We look after special places throughout England, Wales and Northern Ireland for ever, for everyone.

We take care of coastline, forests, woods, fens, beaches, farmland, moorland, islands, archaeological remains, nature reserves, villages, historic houses, gardens, mills and pubs and one of the world’s largest art collections. We restore, protect, and open them up to everyone. For the Trust, conservation has always gone hand-in-hand with public access. We welcome everyone to explore:

  • 780 miles of coastline
  • Over 248,000 hectares of land
  • Over 500 historic houses, castles, ancient monuments gardens and parks and nature reserves.
  • Close to one million objects and works of art.

We rely on the support of our members, donors and volunteers, as well as income from grant-making bodies and commercial activities such as retail and food and beverage outlets, to look after the places in our care.

Sector:
Leisure Travel

People

Tom Barker

Head of Digital
National Trust

Tom Barker has gone from an ad man at agencies WCRS and Wieden+Kennedy working on multi-award winning campaigns for the likes of Nike and Honda to a digital whizz in corporate America and Microsoft’s global marketing team. Since joining the National Trust he’s overseen the delivery of a new responsive website, mobile app, holidays and ecommerce rebuilds plus an online membership management system. He’s also collaborated with IT to outline a 10 year technology roadmap for the wider organisation. As recognition of the progress that the National Trust has made in this area the BIMA industry body subsequently awarded it with the accolade of digital ‘Brand of the Year’.

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