Tate is at the forefront of museums and galleries in the UK in its innovative use of digital marketing media. Maria’s focus lies in attracting new audiences for Tate and taking digital strategy in the new direction of content sharing outside owned channels. She also looks after Tate’s marketing to international audiences. Maria joined Tate from the publishing sector and has helped Tate reach audiences with her accessible style, two-way targeted communication and experience with partnerships. Tate is one of the most visited galleries worldwide. As well as curating blockbuster exhibitions, Tate houses the national collection of British Art, and International Modern and Contemporary Art.