Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.

More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent Marketing Cloud’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent Marketing Cloud serves over 30 countries with local, personalised service.

Learn more at selligent.com and connect with the team at TwitterLinkedIn, and on our blog.

People

Diran George

Solutions Consultant
Selligent Marketing Cloud

Diran George is a trusted Solutions & Technology Advisor for Digital Marketers and Solution Selling specialist. His focus is on Strategy & Digital Optimisation and helping marketers to deliver an optimised omni-channel Customer Experience.

Nick Worth

CMO
Selligent Marketing Cloud

Nick Worth is a digital marketing executive expert at scaling marketing services businesses with 20+ years experience as a marketing and strategy leader in the US and Europe. Having joined the Selligent Marketing Cloud’s Executive Advisory Board in 2013, Nick is currently Chief Marketing Officer of the rapidly growing relationship management software company. Selligent was recognised by VentureBeat as the world’s fastest growing marketing automation company in 2016.

John Hernandez

CEO
Selligent Marketing Cloud

John Hernandez is the CEO of Selligent with the responsibility for driving the company’s growth and innovation. John has spent more than 25 years at several of the world’s most successful B2B and B2C technology companies directing growth strategy, global expansion, and organizational and client service excellence.

Roy Jugessur

VP, UK and Northern Europe
Selligent Marketing Cloud

Roy Jugessur is a proven leader in eCRM and Digital Marketing, with over 15 years’ experience. Roy is responsible for overseeing and expanding Selligent’s presence in the Northern European markets. Prior to joining Selligent, Roy was General Manager, EMEA for Shoutlet, and he also served as part of the European leadership team (7 years) for Experience CheetahMail.

Christopher Baldwin

Head of Marketing
Selligent Marketing Cloud

Christopher Baldwin is a results-driven, creative individual with expertise in delivering tactical projects ranging from Marketing Communications, Content Management, Branding and GTM Strategy. Christopher continues to drive results and bottom-line revenue through innovative and consumer-centric marketing. With experience across agency and in-house organisations, he is able to execute vision; having previously worked with NASDAQ, FTSE and pre-IPO brands such as Adobe, Reckitt Benckiser, Yahoo! and BMW.

Articles

Valentine’s Day Special: Advice For Relationship Marketers

Every Valentine’s Day relationship marketers prep Cupid’s arrows in hopes of enticing new prospects to their brands. Unfortunately, when it…

13/02/2019

Five Of The Biggest Challenges Faced By Modern Marketers

The only certainty in life is change (and paying taxes). The pace of change has never been quicker – thanks…

22/01/2019

Five Digital Marketing Trends To Watch In 2019

Change is the only constant. This time-honoured maxim perfectly applies to the digital marketing landscape. From May 2018’s enactment of…

9/01/2019

A New Approach To Customer Journeys: Why Marketers Should Put Aside The Journey Maps

This is an abridged extract from ‘Marketing to the Entitled Customer: How to Turn Unreasonable Expectations into Lasting Relationships‘ by…

18/12/2018

Five Strategies To Avoid Creeping Out Customers With AI Marketing

It’s the season for Halloween decorations and scary movies. Everyone likes a good scare – but nobody enjoys being creeped…

29/10/2018

Happily Ever After: The Secrets To Marketing In The Relationship Economy

The way we purchase products and services, and interact with brands is changing faster than ever before. We no longer…

9/10/2018

How To Revive Your Email Contact List After The GDPR Apocalypse

It all started with great intentions. The EU’s General Data Protection Regulation (GDPR) required marketers to update their data sharing…

20/07/2018

The Three Rules Of Using Brand Experience As A Differentiator

In today’s digitally disrupted marketplace, one factor is increasingly emerging as the main competitive battleground for brands: experience. According to…

13/06/2018

Taking Command Of Voice: What The New Channel Means For Marketers

Every morning I ask Alexa to read out the news, turn the lights on in the kitchen, and start making coffee. My…

4/04/2018

10 Years On: How The iPhone Transformed Consumer Expectations

Since Steve Jobs introduced the iPhone to the world in 2007, it has become an iconic symbol of the mobile…

16/11/2017

Who Do They Think They Are? Marketing To The Digital Natives

Ahead of his presentation at the Figaro Digital Marketing Conference on 20 July, we chatted to Chris Baldwin, Head of…

27/06/2017

Why Marketers Should Embrace Contextual Marketing

Context is something which helps humans to make sense of things. A situation can be interpreted in wildly different ways…

12/06/2017

Being Lazy With Data Will Hamper Your Marketing Strategy

  The Rise Of The “Entitled Consumer” Power-wielding consumers have changed the game for marketers. There are the “deletists,” who,…

29/03/2017

Case Studies

Press Releases

Global B2C marketing automation company Selligent Marketing Cloud today announced Custom Channels, a new functionality that expands the powerful capabilities…

Leading UK publisher TI Media Selects Selligent Marketing Cloud to Power Digital Experiences for more than 40 Publications B2C marketing automation…

Selligent Marketing Cloud, the B2C marketing automation company, has announced Future plc as a client. Future is a global multi-platform…

Experienced technology leader to spearhead product strategy and drive roadmap forward. Selligent Marketing Cloud, the B2C marketing automation company, today…

Ex-Salesforce and Oracle SaaS executive with 25 years’ experience in leadership roles appointed to spearhead growth Selligent Marketing Cloud, the…

Survey of 7000+ Global Consumers Highlights Increasingly Difficult Marketing Environment Amid Rising Consumer Experience Expectations and Data Privacy Concerns Selligent…

Selligent Marketing Cloud has announced that they have partnered with online ethical grocer Farmdrop. The partnership will help to drive customer…

Selligent Marketing Cloud, a B2C Marketing Automation platform, today announced Auto Trader as a client. Auto Trader is the UK…

Selligent is today announcing that the company has relaunched as Selligent Marketing Cloud. Selligent Marketing Cloud sets a new standard…

Selligent, a provider of relationship marketing SaaS solutions based on consumer insights, announced on 18 January 2018 that Chris Botting…

SaaS executive with 12 years’ experience in leadership roles steps up into global position (BRUSSELS, BELGIUM, REDWOOD CITY, CA) Selligent, a…

(LONDON, UK) 25 July 2017 –Selligent, a provider of relationship marketing solutions based on consumer insights, today announced the appointment…

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