RedEye is a multi-channel personalisation company that helps our clients deliver the right message, at the right time, to the right customer on the right device. We cut through the hype and buzzwords that surround marketing automation and personalised marketing. We want to help our clients quickly see the maximum value from a solution that could transform their CRM strategy.

RedEye’s family of Contour products are driven by a unique Customer Data Platform that combines all customer data, online and offline, from in-store purchases to last products browsed online and makes this vast depth and breadth of data available to our clients through sophisticated and intuitive tools and interfaces.

We’re hands-on people who’ll spend time with our customers planning their programmes and supporting them through their journey. We’re interested in building long-term relationships, not selling and shipping off.

UX & Conversion Rate Optimisation

Is your website working hard enough? Don’t be a wimp. Crack that whip and put an end to your under-performing website! Take advantage of our end-to-end optimisation and UX design services, including A/B & multivariate testing, usability and personalisation.

Email & Marketing Automation

How about a great customer experience? Make ‘em feel truly special. Create unique journeys for every customer across every device and ensure that high customisation, accuracy and consistency are built in from the start.

Single Customer View & Predictive Analytics

What’s your data doing? Be a data slave driver and make data work harder with intelligent data capture to drive loyalty, ROI and sales. Truly targeted applications and analysis help you derive maximum insight across all platforms.

Some of our clients include: Monarch, Hotel Chocolat, Interflora, Haven Holidays and many more.

 

People

Garry Lee

CEO
RedEye

Garry Lee is CEO at RedEye and is driven by the goal of having the best team combined with the best products and services that will drive maximum revenues for RedEye’s clients. Garry has spent over 15 years in online marketing and optimisation, previously being responsible for account management teams, product departments, technical divisions, and the commercial running of multiple departments.

Matthew Kelleher

CCO
RedEye

Matthew Kelleher is the Chief Commercial Officer at multi-channel personalisation digital marketing agency, RedEye. Matthew has over 20 years experience on management teams and as an executive board member driving growth and profit, the last 15 selling Email Marketing and Marketing Automation supplier solutions into ecommerce businesses. His responsibilities include managing the RedEye Board of Directors, management team, sales team, marketing, and all commercial aspects of the company.

Danni Hunt

Head of Multi-Channel Campaigns
RedEye

Danni Hunt is the Head of Multi-Channel Campaigns at multi-channel personalisation digital marketing agency, RedEye.

Andrew Furlong

Head of EMEA
RedEye

Andy Furlong is the Head of EMEA at multi-channel personalisation digital marketing agency, RedEye.

Articles

GDPR: Time To Move On

Ok everyone, GDPR has happened and the impact hasn’t been anywhere near as bad as everyone feared (are you old enough to…

28/11/2018

Avoiding Eight Big Black Friday Pressures On Your Website

With a predicted £2.23 billion to be spent online this Black Friday (Econsultancy), you need all the help you can…

20/11/2018

Top Five Data Sources For Driving Predictive Marketing Success

“Data is the fuel that powers AI” Databricks These are seven words (AI is a word, right?) that get trotted…

16/10/2018

Using AI And Predictive Analytics To Increase Customer Value By 34%

I recently presented at the Technology for Marketing event, showcasing a series of case studies on how RedEye has worked with clients…

8/10/2018

How To Enable Website Personalisation For Your Business

Personalisation is fast becoming one of the most talked about digital marketing initiatives. Yet a study conducted by Econsultancy, along with…

18/09/2018

When Did You Last See Your Users?

When was the last time you watched someone use your website? Not you, not one of your team, but a…

5/09/2018

Is Your Website Navigation Making Your Customers Happy?

The July 2018 UK Customer Satisfaction Index asked 10,000 UK consumers, from a range of organisations: “What are the top three things…

24/08/2018

Why UX Is The Secret To Better Online Security

Nobody likes the trailers before a film, but watching Ocean’s 8 this week I was particularly irritated by a banking…

6/08/2018

Evolution, Mutation And Metamorphosis – The Journey From CRO To CX

So, we’ve got a new website. Why? Because everything evolves. The Conversion Rate Optimisation industry we helped to create has…

11/07/2018

Succeeding In The Financial Services Industry Alongside The FinTechs

So, Let’s Start At The Beginning, What Is FinTech? According to PwC, FinTech describes the evolving intersection of financial services…

21/06/2018

Give Your Marketing Campaigns A Workout With Testing

Taking The Leap We’ve all been there. Made a New Year’s resolution that is going to be hard to keep,…

15/06/2018

Your Very Own Internet: The Basics Of Website Personalisation

As of 2017, there are over 3.5 billion internet users around the globe. But, perhaps what’s more shocking to hear is…

4/06/2018

Six User Trends Of Today’s Website Visitors

User experience trends are notoriously hard to predict, however the qualitative testing that we do at RedEye gives us plenty…

4/05/2018

What To Consider Before Implementing Predictive Modelling

The database marketing arena has been hit with a lot of buzzwords in the past few years. Even when faced…

2/05/2018

The Evolution Of Conversion Rate Optimisation

Conversion Rate Optimisation has gone through many changes in the nine years we’ve been sponsoring the CRO report with Econsultancy…

24/01/2018

Five Multi-Channel Marketing Predictions For 2018

As Head of Future Email at RedEye I’m always looking forward to the future (I guess the clue is in…

23/01/2018

A Best Practice Guide For Email Marketing

So, you want a best practice guide for email marketing? No problem! What market are you in? What purpose are…

6/11/2017

SMS And Push Messaging: Vital Ingredients in the Engagement Mix

Customer engagement is a complicated thing, made up of many different parts. Like a good cocktail, the blend of all…

6/09/2017

Test Your Email Campaigns, Not Your Patience

More than once you are likely to have heard the phrase “unless you are moving forwards, you are moving backwards”,…

29/08/2017

Listen To Your Users And Improve Your Web Experience

Ask someone to describe a brave action and you are likely to get big, bold examples: “skydiving”, “doing stand-up” or…

13/07/2017

Direct Mail In A Digital World

How do you feel when a piece of mail lands on your door mat? Is it an inconvenience? Another item…

11/05/2017

Marketing Consent And The GDPR – No Really Means No!

GDPR is coming, whether marketers are ready or not. A recent DMA Survey found that 70 per cent of marketers were most…

2/05/2017

Progressing To Personalisation 2.0

You may not have made your way to the dizzying heights of Personalisation 2.0 yet, but don’t worry there aren’t…

14/03/2017

Why You Should Fall In Love With SMS

When you sit back and think about the channel and device you engage with the most, mobile phones instantly stand…

2/03/2017

Internet of Me: Why Personalisation is Here to Stay

Are you one of the 86 per cent of UK brands currently using personalisation in marketing? As marketers we actively seek…

15/12/2016

Getting Your Personalisation Off the Ground

Personalised experiences – we all love them. Who doesn’t love it when you’re welcomed like a friend into your local…

9/12/2016

Segmentation – The Forgotten Hero

These days buzzwords seem to cloud the data and insights marketplace. Everyone seems to be talking about the future of…

10/10/2016

Predictive – The Latest Buzzword

If you have spent any length of time with anyone involved in marketing you have undoubtedly heard of predictive analytics.…

3/10/2016

Track the Customer Journey and Track your Increase in Revenue

When searching for that next purchase what do you use? A smartphone? Tablet? Desktop? Social media? Or do you just…

29/07/2016

De-Duplication and Customer Identification: The Cornerstone of Personalisation

Econsultancy state that “60% of marketers admit that their biggest barrier to effective marketing is the quality of their database”.…

27/06/2016

9 SCV Myths Debunked, So What’s Stopping You Now?

If you’re reading this blog, I’m going to assume you agree that a Single Customer View is important. I’m not…

27/06/2016

Gain the Competitive Edge with Six Key Trends for Customer-Centric Marketers in 2016

Personalisation, predictive analytics and marketing automation are among the factors shaping 2016, says Matthew Kelleher, COO at RedEye Analysing trends…

3/03/2016

The Six Most Common Myths about Quality Assurance

Quality assurance (QA) is one of the most important aspects of software development, but the complexity of the process is…

8/02/2016

Re-Develop your Email List from the Inside Out

Aaron Islam at RedEye offers some tips on re-engaging customers via email The majority of digital marketers are focused on…

8/02/2016

The Road to the Segment of One

Steve McGrath, Presales Technical Manager at RedEye, heads out in search of automated marketing’s ultimate goal: total personalisation. Imagine if…

1/02/2016

Jingle Bells, Your Email Smells!

Danni Hunt, Head of Future Email at RedEye, looks at developments in email marketing in 2015 and offers some tips…

15/12/2015

A/B Testing: Statistical Significance or Revenue for Christmas!

For many retailers Christmas will make or break their year. Andrew Furlong, Sales Director at RedEye, advises adjusting your strategy…

14/12/2015

The EU Finally Wakes Up and Realises ‘Safe Harbour’ Doesn’t Work!

And everyone looks surprised, says Tim Roe, Director of Deliverability and Compliance at RedEye. He chronicles the downfall of ‘Safe…

8/10/2015

The EU Finally Wakes Up and Realises ‘Safe Harbour’ Doesn’t Work!

And everyone looks surprised, says Tim Roe, Director of Deliverability and Compliance at RedEye. He chronicles the downfall of ‘Safe…

8/10/2015

Can You Draw Your Customer’s Multichannel Journeys?

Andrew Stockwell, Client Director at RedEye, suggests that drawing your customer’s journeys is an essential practice for understanding customer experience…

10/08/2015

Can You Draw Your Customer’s Multichannel Journeys?

Andrew Stockwell, Client Director at RedEye, suggests that drawing your customer’s journeys is an essential practice for understanding customer experience…

10/08/2015

SPAs – The Next Big Challenge for A/B Testing

Thomas Lees, Solutions Engineer at RedEye, discusses Single-Page Applications and how they pose a challenge for A/B testing Page load…

10/08/2015

Six Essential Takeaways from Opticon 2015

Chris Gibbins, Head of User Experience at RedEye, attended this year’s Opticon Conference in San Francisco. Here, he outlines six…

1/07/2015

Marketers: You Want Board Buy-In? Change How You Report

Andrew Furlong, Sales Director at RedEye, explains why digital marketers should change the way they report to get their teams…

1/07/2015

Why Do Customers Abandon?

If you were managing a traditional bricks and mortar store and noticed shoppers abandoning their trolleys and walking out, it…

27/01/2014

Getting Started With A/B and Multivariate Testing: Three FAQs

Chris Gibbins at RedEye explains multivariate testing A/B/n and multivariate testing is one of the most important CRO (conversion rate…

12/04/2013

CRM is Back But This Time It’s Personal and Called Marketing Automation

Read an extract from RedEye’s whitepaper on B2C marketing automation CRM is back and it’s now called marketing automation. Oracle…

15/02/2013

CRM is Back But This Time It’s Personal and Called Marketing Automation

Read an extract from RedEye’s whitepaper on B2C marketing automation CRM is back and it’s now called marketing automation. Oracle…

15/02/2013

Is Engagement Marketing finally here?

Figure 1 How engaged with your brand are the majority of your database contacts? This fundamental question should determine how…

17/07/2012

Insurance companies need to start utilising online data

Insurance companies need to start utilising online data to drive email lifecycle models and build customer engagement. Early in the…

17/07/2012

How to optimise the timing of an abandoned basket email campaign

Using an abandoned basket email to recapture lost sales and improve website conversion is becoming increasingly popular with website owners…

17/07/2012

When it comes to email, travel companies need to start going the distance…

The full white paper can be downloaded from the RedEye website here. Behavioural email is the process of using actionable analytics…

1/06/2012

Basket Abandonment Email – What Does Real Time Actually Mean?

For most companies, sending email in “real time” constitutes sending an email immediately after a relevant action has been made.…

23/03/2012

There’s more to Behavioural Email than Basket Abandonment

Basket abandonment email is the easiest way to make more sales… but targeting emails based on website browsing behaviour doesn’t…

23/09/2010

Spam Redefined (again)

You’ve probably all heard about Microsoft’s plans to upgrade Hotmail in order to “address inbox clutter”. With important repercussions for…

10/09/2010

Understanding Behavioural Email and How it can Improve your Business

The full white paper can be downloaded from the RedEye website here. Behavioural email is the process of using actionable analytics…

21/05/2010

Press Releases

RedEye, the leading UK AI driven multi-channel marketing automation platform, announces the launch of Predictive Modeller within their multi-channel Marketing…

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