Optimove is a Customer Marketing Cloud, used by over 250 brands to drive their entire customer marketing operation. Optimove combines the art of marketing with the science of data to enable marketers to deliver highly-effective personalized CRM campaigns across multiple channels. Optimove’s unique customer modeling, predictive micro-segmentation and campaign automation technologies help marketers maximize customer spend, engagement, retention and lifetime value. Optimove is used by leading customer-centric brands of all sizes, including La Perla, Bwin.party, Nelly, eBags and Bet Victor. More information is available at www.optimove.com.