LAB is an award-winning independent digital agency with offices in Soho and Cape Town. Founded over 15 years ago, the agency has 55 full-time staff and many associates. With clients including Danone, Tipi, System 1 Group, The Guardian and Keith Prowse, LAB offers a full suite of digital services, uniquely mixed with a blend of consumer neuroscience, psychology and behavioural economics. LAB works with enterprise-level organisations to implement successful digital strategies and to design, build and market digital brands and experiences. Featured in The Drum’s Top 100 Independent Agencies, LAB was also named a ‘One to Watch’ in Econsultancy’s Top 100 Digital Agencies 2018.

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Daryll Scott

Director of Human Technology
LAB Digital

Daryll has enjoyed a wildly diverse career, from entrepreneurial adventures, business leadership and executive coaching to neuro-linguistic programming, hypnosis and neuromarketing. The thread that joins these dots is a deep fascination with the human condition and a disruptive approach to change. As a Director of Human Technology at LAB it’s Daryll’s job to make sure they use their digital superpowers to the benefit of the human beings they affect.

Beatrice Andrew

Head of Consumer Neuroscience
LAB Digital

Beatrice has a degree in Neuroscience from King’s College London where she specialised in the biomechanics of Alzheimer’s Disease and Astrocyte function of Major Depressive Disorder. Having started her career as a digital planner for Google, Beatrice is now Head of Consumer Neuroscience at LAB. Her department is pioneering new behavioural methods to increase engagement and influence users to measurably enhance performance in digital.

Articles

B2B Doesn’t Mean Business-to-Boring

Daryll Scott, Director of Human Technology at LAB, helps us to understand the human element of our audiences. In consumer…

25/02/2020

The Age of Business-to-Human

LAB is an agency offering digital services built with a blend of consumer neuroscience, psychology and behavioural economics. In this…

17/01/2020

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