Illuma uses AI to deliver advanced contextual ad targeting, helping brands prospect more effectively. We uncover relevant new audiences, without personal data. Our team is a blend of academics (PHD-level data scientists) and experienced industry practitioners. This gives us a balanced perspective on the best ways to solve genuine client challenges. Our clients operate in an increasingly complex advertising environment. Our mission is to make their (programmable) advertising activities more profitable, simple and scalable.

People

Duncan Arthur

Managing Director
Illuma

Duncan is a 20 year veteran of digital advertising. He began his career in global media planning at Carat before relocating to Australia for 15 years. Prior to joining illuma Duncan held various senior roles, including: Head of Digital at Initiative media, Sydney; Commercial Director of The Guardian’s Australian venture; and CEO of New Zealand’s premium programmatic collective, KPEX.

Jacqui Wallis

Managing Director
Illuma

With over 22 years experience within the agency world, Jacqui has enjoyed a diverse career spanning the iconic launch of Apple ‘Think Different’ campaign, and marketing the first Nokia keyboard handset, to helping new digital businesses disrupt the status quo, including most recently launching Auto Enrolment via NEST Pensions.  Currently, at Illuma she is leveraging the best that the new world of ad tech can offer advertisers; using real time data and insights to inform marketing strategies that can deliver the best performance to her clients across consumer, financial, technology and travel segments.

Peter Mason

CTO
Illuma

Peter is a Founder and Director of Illuma a digital media consultancy based in the UK, Spain and Hong Kong. Peter leads an international team of media specialists and AdTech developers who collectively help brands improve performance and increase engagement in their marketing by connecting their data to our proprietary technology. With over a decade’s experience, Peter is an expert in advertising technologies and the digital media landscape

Articles

Mood Is Online Advertising’s Missing Piece

From flat Earthers to Infowars, one thing that’s clearer than ever right now is the persistence of popular delusions. Even…

7/09/2018

How Brands Find The Human In AI

The biggest mistake made regarding AI is thinking it’s automatic, autonomous, and doesn’t require humans to succeed. And even more…

19/04/2018

Case Studies

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