Illuma uses AI to deliver advanced contextual ad targeting, helping brands prospect more effectively. We uncover relevant new audiences, without personal data. Our team is a blend of academics (PHD-level data scientists) and experienced industry practitioners. This gives us a balanced perspective on the best ways to solve genuine client challenges. Our clients operate in an increasingly complex advertising environment. Our mission is to make their (programmable) advertising activities more profitable, simple and scalable.



Duncan Arthur

Managing Director

Duncan is a 20 year veteran of digital advertising. He began his career in global media planning at Carat before relocating to Australia for 15 years. Prior to joining illuma Duncan held various senior roles, including: Head of Digital at Initiative media, Sydney; Commercial Director of The Guardian’s Australian venture; and CEO of New Zealand’s premium programmatic collective, KPEX.