Illuma uses AI to deliver advanced contextual ad targeting, helping brands prospect more effectively. We uncover relevant new audiences, without personal data. Our team is a blend of academics (PHD-level data scientists) and experienced industry practitioners. This gives us a balanced perspective on the best ways to solve genuine client challenges. Our clients operate in an increasingly complex advertising environment. Our mission is to make their (programmable) advertising activities more profitable, simple and scalable.


Jacqui Wallis

Managing Director

With over 22 years experience within the agency world, Jacqui has enjoyed a diverse career spanning the iconic launch of Apple ‘Think Different’ campaign, and marketing the first Nokia keyboard handset, to helping new digital businesses disrupt the status quo, including most recently launching Auto Enrolment via NEST Pensions.  Currently, at Illuma she is leveraging the best that the new world of ad tech can offer advertisers; using real time data and insights to inform marketing strategies that can deliver the best performance to her clients across consumer, financial, technology and travel segments.

Peter Mason


Peter is a Founder and Director of Illuma a digital media consultancy based in the UK, Spain and Hong Kong. Peter leads an international team of media specialists and AdTech developers who collectively help brands improve performance and increase engagement in their marketing by connecting their data to our proprietary technology. With over a decade’s experience, Peter is an expert in advertising technologies and the digital media landscape


10 Things We’ve Learned About Programmatic in China

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How Brands Find The Human In AI

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Case Studies

Press Releases

Carat’s 10 Trends for 2019 report tracks the digital advances that are fuelling changes in consumers’ online behaviour, how technology…