IBM iX is a hybrid digital agency and consultancy that works at the intersection of progressive strategy, creative vision and transformational technology to tackle the biggest business challenge: tomorrow. We won’t just tell you what it takes for the ultimate customer experience. We’ll become ingrained in your business, design side-by-side with your innovators and see the project through from initial strategy to delivery.

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Michael Smith

European Marketing Leader, Digital Strategy and IBM iX
IBM iX

European Marketing Leader of Digital Strategy at IBM iX, Michael Smith, is a digital veteran with unparalleled knowledge and experience across both the public and private sectors. With a career that pre-dates digital as a mainstream, Michael has been fortunate enough to have worked in some of the most progressive and forward thinking companies and more recently within one of the UK largest advertisers.

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