IBM iX is a hybrid digital agency and consultancy that works at the intersection of progressive strategy, creative vision and transformational technology to tackle the biggest business challenge: tomorrow. We won’t just tell you what it takes for the ultimate customer experience. We’ll become ingrained in your business, design side-by-side with your innovators and see the project through from initial strategy to delivery.


Michael Smith

European Marketing Leader, Digital Strategy and IBM iX

European Marketing Leader of Digital Strategy at IBM iX, Michael Smith, is a digital veteran with unparalleled knowledge and experience across both the public and private sectors. With a career that pre-dates digital as a mainstream, Michael has been fortunate enough to have worked in some of the most progressive and forward thinking companies and more recently within one of the UK largest advertisers.

Jeremy Waite


Jeremy Waite is Chief Customer Officer for IBM iX, having fun and trying to change the world. He works across the C-suite of organisations in the energy, environment and utilities sector, helping them to make more money by delivering better customer experiences. He has been voted the most influential person on twitter for #BigData and one of the top 10 most influential marketing professionals globally.