Daniel Gold is the Head of Research at House of Kaizen, a digital marketing agency spearheading performance optimisation. Daniel is a user and consumer research professional who works end to end (from pitch to insights delivery) and is proficient in 15 research methodologies, consumer psychology, decision making science, and AI.
Account Director/eCommerce Director
House Of Kaizen
Having started in this industry eight years ago, Veronika Starell now manages House of Kaizen’s first pure-performance account for the antivirus software company McAfee as an eCommerce Director. Veronika leads a team that spans across research, CRO, design, content, media and BI, with responsibility for strategy, performance growth and profit. Her aim is to remove silos and foster a collaborative environment where performance growth is achieved without loss of efficiency.
For many scientists, cognitive differences between those with rich knowledge and experience in something (experts) and those without it (novices)…
If you work in digital media there’s no escaping data. It underpins pretty much everything we do and fuels strategic…