In 2012 two Cambridge graduates realised there had to be a better way to run paid search campaigns and create real value for businesses in the retail sector. They teamed up with Italian Business Strategy Director Luca Senatore, who spent the last three years assembling a team of PPC specialists speaking seven languages. Together they are Genie Goals: a digital marketing family with a unique methodology that has already signed up several global brands – and this is just the beginning.

Pay Per Click


Imogen Pickles

Account Director
Genie Goals

Imogen has dedicated the past 6 years of her life to delivering outstanding digital marketing. She has experience working both client and agency side in some of the most recognisable brands in the industry such as Calvin Klein and many more. Imogen has been an integral part of the team that has seen Genie Goals grow from one client to being named the most innovative agency in EMEA for Google Shopping by Google, as well as in the top three for search and growing businesses online. She now oversees the daily running of Genie Goals’ internationally recognised, retail focused digital marketing, in her role as Account Director.

Sadie Arnold

Email Marketing Manager
Genie Goals

Sadie Arnold joined the Genie family in 2013 as Email Marketing Manager. With several years in the online marketing industry under her belt, working for big brands such as The AA and multi-award winning games studio Jagex, she bought her love of email and tea to Genie to drive their email strategy into the next century. Her current goal is to make everyone crazy about flowcharts.

Luca Senatore

Strategy Director
Genie Goals

Luca is a digital marketing professional rated #5 Top International PPC Expert and #21 Most Influential PPC Expert 2015 and 2016.  Luca is known for his high-energy and action-packed speaking style; he shares content at key events worldwide helping Genie Goals establish itself as thought-leader and true authority in the performance marketing sector. Luca and his team work with clients of the likes of Calvin Klein, Karl Lagerfeld, Hackett London, Mamas & Papas, The Conran Shop, and more – they are one of very few Premier Partners at Google and winners of the Ready to Rock Google award.


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Case Studies

Press Releases

Black Friday 2017 drove £1.4 billion in sales in the UK alone. Many brands leave sales on the table during…

Fast growing UK-based digital marketing agency Genie Goals has triumphed to claim a prestigious Google Premier Partners Award. At the…