Exponential, founded in 2001 and with locations in 17 countries worldwide, delivers innovative advertising experiences that transform the way brands interact with audiences across desktop and mobile. Our platform fuses one of the largest digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and action. Creativity and audience insight form the foundation on which we build smarter, more relevant solutions for advertisers and publishers.

We can find your perfect audience and enable you to reach them across display, video and mobile media, at global scale.

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Nick King

Managing Director
Exponential

An industry veteran with over 15 years’ experience, Nick King has held a variety of leaderships roles within both publishers and ad tech companies. Nick leads the Exponential team in the UK and delivers innovative advertising experiences that transform the way brands interact with audiences across desktop and mobile. He focuses on creativity and audience insight from the foundation and building smarter, more relevant solutions for advertisers and publishers.

Articles

Does ‘Viewability’ Need A Health Check?

What does ‘viewability’ mean today and is it still a useful metric for advertisiers? Could an over-emphasis on viewability actually…

5/10/2018

Dispatches for the Media War Zone

If you’ve ever wondered what the war between man and machines might look like – and which side, you’ll back…

20/09/2017

Rise Of The Machines: Why Marketers Need To Place More Trust In Machine Learning

The ad tech industry has been on a journey; applying more technology to their audience targeting and optimisation strategies than…

20/10/2016

Data for Branding – Who’d Have Thought It?

Data can play a significant role in ensuring that in-market customers convert, says Saul Stetson, Manager of Product Strategy &…

10/09/2013

Adaptable Mobile Ads Six Times More Popular Than Standard Sizes

When it comes to mobile ads, advertisers are six times more likely to choose ad formats that automatically adapt to…

4/07/2013

Focusing on Customer Insight

Saul Stetson Saul Stetson, UK Client Strategy Manager at Tribal Fusion, an Exponential division, tells Figaro Digital about contextualised customer…

11/07/2012

Six Things Brand Advertisers Should Be Asking Their Digital Providers

Niki Stoker What must digital do to take on the might of TV advertising? Niki Stoker presents a six-point plan…

13/03/2012

Click To View

Graham Ratcliffe, Client Strategy Manager, Tribal FUSION Average engagement rate by day of week (May 2010 – April 2011) Graham…

12/10/2011

Press Releases

London, September 2017:  Exponential, a global provider of digital advertising solutions, has appointed Nick King as UK Commercial Director.  His…

Videos

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