dotmailer is the omnichannel marketing automation platform of the dotdigital Group PLC (LSE: DOTD). It currently enables more than 80,000 marketers in more than 150 countries around the world to use transactional and behavioural data to design, test and send powerful automated digital campaigns that run across all customer channels, from email to SMS and social media. Established in 1999, dotmailer is a global company with more than 300 employees and B2C and B2B enterprise and SME clients.

People

Gavin Laugenie

Digital Strategist
dotmailer

Gavin Laugenie is a veteran in the email marketing industry. After a stint in New York to setup dotmailer’s customer success division, Gavin has joined the companies thought leadership team and is a keen blogger and speaker. He has worked closely with organisations in both the B2B and B2C sectors such as EDF Energy, British Cycling, Vizio, Asana, and Copa Airlines in the UK and US, helping them to build their email programmes to drive increased customer lifetime value, loyalty and ultimately return on investment.

Stephen Cohen

Senior Consultant
dotmailer

A rising star in British eCommerce, Stephen Cohen is a digital marketing enthusiast and Senior Consultant for dotmailer, the UK’s leading marketing automation platform. His successful philosophy enables brands to grow through a blend of knowledge and simplicity. Stephen’s approach is to fully understand your business, customer base and marketplace. Working with the marketers at Micro Scooters, Hunter Boots, Scottish Power, Ordnance Survey, Trespass & BMI Healthcare to implement his philosophy, Stephen has helped them achieve brand recognition, increased exposure and ultimately improved profitability.

Matthew McClelland

Channel Relationship Manager
dotmailer

Matt is a multi-industry marketing strategist with a proven track record of maximising client success and returns from marketing automation. He focuses on helping clients acquire, engage, retain and grow customer relationships, primarily through CRM and Email. Matt has worked with two of the top three Telco’s in the UK, multinational investment companies and names such as Renault, Goodwood, ATOS and Emirates.

Skip Fidura

Client Services Director
dotmailer

Skip Fidura, Client Services Director at dotmailer, is a data driven marketer with over 20 years’ experience on client, agency, and supplier side. He works with a diverse range of clients from BT, Fred Perry, and the Woodland Trust, to build their email and automation programmes to increase customer lifetime value and ROI. A globally recognised blogger and speaker, Skip is a member of the Board of Directors of the UK Direct Marketing Association, Chair of the Committee for responsible Marketing, and a Fellow of the IDM.

Articles

Four Ways To Engage Customers On A Mobile Device

Consumers commanded a different experience from brands; and just like that, marketing became a mobile affair. Marketers who want true…

14/09/2018

The Three Basics of Great Customer Experience

Mark Jervis at dotmailer explains why it’s customer experience that should lead your marketing strategy It’s no longer about pushing…

27/06/2016

The Medium is Not the Message

Skip Fidura, Client Services Director at dotmailer, says marketers risk focusing on how their messages are delivered rather than on…

15/01/2015

Marketing Automation: Friend or Foe?

Gemma Banks, Senior Marketing Manager at dotMailer, explains how automation can increase the value and impact of content and enhance…

19/05/2014

Videos

Hitting the mark 2017!

by Gavin Laugenie, Digital Strategist at dotmailer

05/05/17

Responsiveness Reaps Rewards or Does It?

by Skip Fidura, Client Services Director at dotmailer

12/02/16

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