Bluecore is a retail marketing technology company that is reimagining the way retailers communicate with shoppers. It offers retailers an email solution that replaces manual processes with an intelligent, AI-driven workflow.
Sherene Hilal is the VP of Product Marketing and Operations at Bluecore. In this role, Sherene leads the commercialisation of products and business operations, with a focus on enterprise readiness. Previously, Sherene was the VP of Product Marketing at Curalate, and the Senior Director of Outbound Product Management for BlueKai where she defined and developed the ‘Data as a Service’ category.