At BlueVenn we reinvent the way marketers connect with their customers. Working with organisations from the retail, travel, leisure, hospitality, gaming, finance and media sectors, we inspire more intelligent, informed and effective marketing decisions.

Our data analytics and Single Customer View solutions offer greater customer insight, empowering marketers to discover up-sell and cross-sell opportunities and respond intelligently to changing market conditions, while our marketing automation tools enable relevant, real-time and multi-channel communications on a one-to-one basis.

BlueVenn has worked with some of the world’s best-known brands, including Harrods, Lego, UBM, Rolex, Manchester United,  Haymarket, Zurich, Wyndham and Estee Lauder, providing the technology, data and capabilities to undertake perfectly targeted marketing.

  • Our core competencies include:
  • Single Customer View
  • Train-of-Thought Analytics
  • Customer Journey Management
  • Segmentation and Modelling
  • Real-Time Personalisation
  • Cart Abandonment and Triggered Messaging


Iain Lovatt


Iain has over 30 years of experience at the forefront of database marketing, insight and Big Data analytics. Having founded marketing solutions provider Blue Sheep in 1986, Iain has spent time consulting for hundreds of Marketing Directors across all sectors. As well as his day-to-day duties Iain has also held roles as IDM Executive Chairman, DMA board member and was included as one of 2015’s Big Data 100.



Customer Journey Optimisation: Maintaining A Cross-journey Conversation With Your Customers

BlueVenn’s latest eBook covers cross-journey communication between brands and their customers. Organisations need to adopt a customer-centric mentality in order…


Customer Data: The Monster Under The Bed?

BlueVenn’s latest eBook covers one of the most pressing challenges keeping marketers awake at night. Data analysis has undergone a…


Myths of Marketing Survey: The Sequel

Expert analytics agency BlueVenn have  returned to the realm of Marketingland, where the brave knight George defeated the “mythical beasts…


The GDPR: A Practical Guide

The first throes of Brexit may finally upon us, but one new policy which is definitely not going away is…


Intervening In The Customer Journey – A BlueVenn eBook

This latest publication from analytics specialist BlueVenn is an in-depth look into the final details of the customer journey, and…


The Ultimate Guide To Single Customer View

BlueGroup’s latest informative e-book introduces The Ultimate Guide To Single Customer View. With so many differing opinions and confusing misconceptions…


Defeating The Mythical Beasts Of Marketing

“George, the bravest knight in Marketingland, helps us explore some of the most common issues faced by B2C marketers, and…


eBook: Marketing Transformation

Marketing is in a state of constant flux. In the past decade we have witnessed big changes in marketing, with…


eBook: Blue Sheep

Realising the Multi-Channel Marketing Vision The customer is at the heart of all marketing activity. Yet over the past two…


Press Releases

BlueVenn reveal new Adestra email connector, enabling marketers to leverage best-of-breed technologies to create and execute customer-focused marketing campaigns. Leading…