Birchbox is a New York City-based online monthly subscription service that sends its subscribers a box of four to five selected samples of makeup, or other beauty related products.
As Managing Director of Birchbox UK, Savannah is responsible for overall business strategy, long-term vision, and ongoing operations. She leads a local team across all business functions, including Brand Partnerships, ecommerce, Content, Marketing, and Operations. In the last 12 months, Birchbox UK has celebrated 125% year on year growth, making it the fastest growing market and the No.1 beauty box in the UK. Prior to graduating from business school and joining the Birchbox leadership team, Savannah worked in management consulting at Booz & Company advising Fortune 500 retail, personal care, and pharmaceutical clients. Her consulting experience in strategy, organisational effectiveness, and talent management were instrumental in driving rapid growth and scaling the Birchbox UK business.
UK Marketing Director
Janis joined Birchbox UK in 2016 as an expert in driving digital marketing to deliver sales and revenue growth in ecommerce and subscription businesses. Janis’ responsibilities include defining and managing cross-channel marketing strategy, including subscriber acquisition, retention, and ecommerce activity, as well as assisting with business development and leading projects for Birchbox to meet new audiences and build their brand. With over 75% of Birchbox traffic coming from mobile in 2017, Janis’ role in optimising digital performance will be key to the company’s future success.