Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California selling at over 2,000 counters in more than 30 countries.
Lauren has been working in digital advertising and marketing for 9 years. Starting her career in Manchester working for Sky Media selling TV sponsorship, the lure of London soon pulled Lauren down to the big smoke where she transitioned to the world of digital advertising. After a small stint working for a influencer agency start up, she moved to parenting website Netmums focusing on creative brand partnerships, before making the switch client side and joining Benefit Cosmetics 2 years ago. Today, Lauren oversees paid advertising and influencer marketing for the UK’s number 1 premium makeup brand.