Driving growth through email.

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents. We currently create, manage and deploy over 400 consumer and business emails every month for more than 40 national and international brands including Aviva, Tesco, Sony, Hilton, Allianz, Dixons Carphone and Getty Images.

As well as strategy, ESP solutions, design, content, HTML coding, deployment services, reporting & analytics, we are the leading implementer of Intelligent Automation. This solution automates message delivery, content, analytics and optimization whatever the ESP, allowing our clients to send highly personalized messages to everyone all the time.

We have also developed an industry-leading subject line tool, Touchstone: Subject Line Gold. It uses an ever-expanding database of 21 billion emails to instantly predict open, click and delivery rates before campaigns are sent, which according to Smart Insights, may eliminate the need to A/B test subject lines.



Dela Quist

Alchemy Worx

Dela Quist is the founder and CEO of Alchemy Worx and Touchstone. Acquiring Alchemy Worx in 2001, he created the largest digital agency with a 100 per cent focus on email, with a diverse client portfolio including Tesco, Getty Images, and Kraft. In 2014, Alchemy Worx launched Touchstone, a suite of tools aimed at closing a gap in testing and customer analytics. Dela has served as a member of the UK DMA’s Email Marketing Council, on the executive management group of the IAB, and on the steering committee of Future of European Advertising Stakeholders (FAST).

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