We have been empowering clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure and obsession with customer success have gained the trust of global and growing brands alike. Founded on the principle that marketing success takes more than technology, we’re not just Software as a Service, we’re Software AND a Service.

Our technology

Developed entirely in-house by our staff, Adestra’s MessageFocus gives clients an extremely scalable and configurable email service platform that consistently delivers.

Our people

We seek to provide the highest possible level of technical customer support and intelligent, innovative consultation. This means you can easily reach the support team on the channel that is most convenient for you: phone, live chat or email. And you can do this within minutes, not days. No ticketing. We couple this with our award-winning account management teams to ensure that each client receives regular and relevant strategic assistance.

Our deliverability

Adestra offer a very honest approach to deliverability. Quite simply there is no silver bullet. We have our own in-house delivery team based out of Oxford and supported by delivery specialists. Our high inbox placement, which peaks at 99.8 per cent, combined with expertise, gives your emails the best chance of arriving in the destination inbox

Sector:
Email Marketing

People

Dale Langley

Head of Deliverability
Adestra Ltd.

Having spent over a decade in the digital marketing industry and as Head of Deliverability at Adestra, Dale Langley develops solutions and delivers exceptional results for companies such as BT, BrandAlley, Marks & Spencer, PrettyLitteThing, and Groupon. With a technical background (building Email Service Provider platforms) and a focus on CRM, Dale’s skills cover a range of areas.

Rob Pellow

Head of Digital Design
Adestra Ltd.

Rob has had over 10 years’ experience of working in User Experience for global brands such as Dyson, Oxfam and Lloyds Bank as a designer and web developer. He has spent the last 3 years obsessing over email and the unique opportunities it brings for user engagement (and trying to forgive it for the hoops you have to jump through to make things work).

Suzy Carter-Kent

Customer Success Manager
Adestra Ltd.

Suzy has over six years digital marketing experience, now specialising in email. Suzy is dedicated to helping clients achieve their marketing goals and empowering clients to realise the full potential of the Adestra platform and their wider marketing technology ecosystem.

Liz Smith

Head of Marketing and Partnerships
Adestra Ltd.

Liz is an experienced Digital Marketer with nearly 20 years in Technology Marketing, starting out in 1997 working on the launch of Europe’s first mass-market mobile phone, the Motorola Startac and advising on the emerging trend of ecommerce three years pre dotcom crash! Liz now Heads up Partnerships and Marketing for Adestra, working to extend Adestra’s Martech capabilities through forging alliances with technology partners across the globe in a bid to equip marketers with the tools, knowhow and technology to achieve the holy grail of First-Person Marketing.

Katie Evans

Account Manager
Adestra Ltd.

Having previous experience in advertising and publishing, Katie is now an Account Manager at Adestra, where she works with a diverse range of clients in industries including retail, travel, finance and publishing. She is passionate about working with Adestra clients to help them to achieve fantastic results, and helping them to evolve and progress their email strategy.

Danielle Woolley

Head of Customer Success
Adestra Ltd.

Danielle has over 10 years’ experience working in digital marketing both client and agency-side. She has worked with clients across a wide range of industries including (most recently) UBM, Incisive Media, Oxfam, Evans Cycles, Truprint and Long Tall Sally, helping them maximise ROI from their digital marketing programs. As Customer Success Manager at Adestra, Dani is obsessed with helping clients leverage the MessageFocus platform to meet and exceed their marketing goals.

Claire Barnes

Content & PR Manager
Adestra Ltd.

Claire is Content & PR Manager at Adestra. With 10 years’ experience in content writing, she is passionate about delivering clear communications and exploring innovation in the digital sphere.

 

 

Carmen Crespo Lopez

Content & PR Executive
Adestra Ltd.

Carmen is Content & PR Executive at Adestra. She is passionate about email and content marketing, and she is always eager to learn more about the digital space.

Articles

Tips For Growing Your Lists Using A Cross-channel Approach

Never rest on your laurels with list growth. The numbers speak for themselves: the more prospective customers you talk to,…

3/05/2018

Adestra Kicks Off Email Marketing Campaign Of The Year 2016

With email’s high return on investment of £38 per £1 spend (source: DMA), it’s not surprising that more and more…

3/02/2017

Technology For Marketing: Quarter Of Marketers Could Be In Breach Of Data Protection Laws

New research from the IDM and Adestra into personalisation and data habits of digital marketers to be unveiled at Technology…

27/09/2016

Marketers Vs The Machines

Danielle Woolley, Customer Success Manager at Adestra, explains how to make marketing automation work for you Marketing automation has been…

1/04/2015

Has Mobile Finally Led to the Death of the Desktop?

The way people engage with email differs depending on the device being used. Steve Denner, Founder at Adestra, discusses the…

3/03/2015

Spotlight on: Dan Bond, Head of Digital Marketing at Adestra

Dan Bond is Head of Digital Marketing at Adestra. He’ll be among the speakers at the Figaro Digital Marketing Conference…

3/11/2014

Q&A: Jennifer Watkiss, Head of Marketing Communications at Adestra

Jennifer Watkiss, Head of Marketing Communications at Adestra, will be among the speakers at the Figaro Digital Marketing Conference in…

18/06/2014

Q&A: Jennifer Watkiss, Head of Marketing Communications at Adestra

Jennifer Watkiss, Head of Marketing Communications at Adestra, will be among the speakers at the Figaro Digital Marketing Conference in…

18/06/2014

Is Your Email Marketing Premier League…Or More Sunday League?

This infographic from Adestra identifies the ultimate team structure for an email marketing operation More from my siteIn-depth: Simon Kilby…

22/04/2014

Five Dos and Don’ts For Better Email Marketing

Email is still a highly effective marketing channel, but how do you get your messages opened and acted on? Jennifer…

15/04/2014

Press Releases

Email marketing is still delivering outstanding ROI for all sectors. In fact, according to Adestra’s Email Marketing Industry Census 2017 in partnership…

London, 13th July 2017 – Figleaves, a JD Williams and Company brand, has selected global MarTech provider, Adestra, to strengthen…

BlueVenn reveal new Adestra email connector, enabling marketers to leverage best-of-breed technologies to create and execute customer-focused marketing campaigns. Bristol,…

Videos

How To Inbox And Stay There!

by Dale Langley, Head of Deliverability at Adestra Ltd.

22/11/18

And They Said Email Was Dead…

by Danielle Woolley, Head of Customer Success at Adestra Ltd.

07/12/17

First-Person Email Marketing Is Within Your Grasp

by Liz Smith, Head of Marketing and Partnerships at Adestra Ltd.

05/05/17

Five Must-Have Email Automations

by Danielle Woolley, Head of Customer Success at Adestra Ltd.

29/09/15

Feedback