Growing Social For World of Wallpaper
The Challenge
WorldofWallpaper.com is a family owned business providing wallpapers and home décor from their ecommerce site. Red Hot Penny was tasked with growing audiences, driving engagement and getting click-throughs to site across the business’s Facebook and Instagram accounts, and were given one month to achieve results.
The Strategy
With a tight deadline for success, our Social Media team carefully planned a strategy to reach the right audiences across Facebook and Instagram. Audience research, optimised posts and stunning content come together to meet World of Wallpaper’s social goals.
To find potential World of Wallpaper fans, our Social Media team researched audiences across social platforms, with a key focus on Facebook. These audiences were then used to inform where posts were boosted to get them in front of the right people.
Each post was optimised with World of Wallpaper’s goals in mind. Links to products were included and a strong Call to Action inspired engagement with the brand.
Four videos were created under the #MyWowWalls hashtag to drive engagement with their newly found audience. They were published on Instagram and then Facebook for further reach.
The Results
World of Wallpaper’s online following more than doubled, seeing a growth of 150 per cent month on month. Post reach increased across channels, with 148,957 post impressions being made.
People were engaging with the posts too, we saw 3245 users engaging on Facebook and Instagram, up by 1242 per cent on the previous month. #MyWowWalls videos got 6336 views and what’s more, cost per engagement remained low, at just 0.005p.
With links included in the posts, World of Wallpaper saw an increase in the number of clicks through to site – by 2773 per cent month on month.