Wetsuit Centre

Agency: Absolute Digital Media

Wetsuit Centre are an eCommerce site, and small business located in Dorset, specialising in the sale of wetsuits and all surfing accessories from some of the most reputable brands, including O’Neill, Rip Curl and Billabong.

The Challenge

The Wetsuit Centre were hit with a site-wide penalty which had a significant impact on their overall revenue as an eCommerce site. The Wetsuit Centre partnered with Absolute Digital Media to help recover the site, regain and improve overall page one keyword ranking positions and improve organic traffic which was lost as a result of the penalty.

The Strategy

It was important for Absolute Digital Media to only disavow harmful links (45%) within the backlink profile. They also needed to improve site speed and performance by deploying an open source NGINX software as a proxy in front of an Apache-based web application.

Additionally, more emphasis needed to be placed on their pages which related to relevant search terms, so they created a silo structure throughout the site.

Wetsuit Centre wanted to acquire new customers and build authority through creative content marketing and targeted outreach methods to try and establish themselves as a thought leaders within the industry.

The Results

Wetsuit Centre’s rankings greatly improved after partnering with Absolute Digital Media:

  • Ranked number one for search term Instant Loan
  • 70.34 per cent page one positions
  • 284.62 per cent increase in top three positions
  • 42.43 per cent increase in number of new users