Vodafone Labs

Agency: MMT Digital

MMT Digital Builds Vodafone Labs to Showcase Vodafone UK’s Latest Digital Innovation.

MMT Digital has launched a new microsite, Vodafone Labs, for Vodafone UK. The site is a central hub that will showcase the company’s latest innovations in technology which are set to put customers’ needs at the heart of its service. The microsite is also a platform for attracting new talent to Vodafone’s digital team with some sleek design concepts and rich media content.

MMT worked in partnership with Vodafone Digital and agenda21 (its sister agency), and by having the product owner, designers and developers working side-by-side, the team was able to define a strong Minimum Viable Product (MVP). This allowed Vodafone Labs to effectively prioritise its business requirements and substantially reduce time to market. The Labs MVP microsite was conceived and delivered in a single sprint which not only included design, build and SEO but also the production of content and online video.

Vodafone Labs has received extremely positive feedback from key stakeholders. Jon Davies, Head of Digital, Vodafone UK, commented: “The content and messages on our new site represent our big ambition to be a leader across our industry and beyond. Transforming what we deliver and how we deliver is at the centre of Vodafone Labs. Feedback from inside and outside the business has been fantastic and we are looking forward to continuing the story of digital innovation in Vodafone.”

Visitors to the Vodafone Labs site can explore the latest Vodafone initiatives that utilise cutting edge technology. These include TOBi, the first live chatbot in UK telecoms, and new voice authentication services which are being tested using Amazon’s Alexa. For prospective candidates, the site provides an introduction to the digital team, along with current vacancies.

MMT Digital began its partnership with Vodafone Labs last year when it was brought in to support and coach the Vodafone UK Digital team throughout their Agile transformation. The agency is currently working with the team on many other digital customer service initiatives.

Check out Vodafone Labs and explore some of Vodafone’s latest digital innovations.