Uncle Buck

Agency: Absolute Digital Media

Uncle Buck are a short term loans provider who partnered with Absolute Digital Media to improve their search visibility.

The Challenge

Uncle Buck partnered with Absolute Digital Media in April 2018 with a number of key objectives to enhance their overall search visibility in the competitive payday loan market. Their aim was to reach page one from the bottom of page two for one of the most competitive keywords in the industry, ‘payday loans’.

In addition to this, Uncle Buck wanted to further increase their search visibility in the top three positions on Google and, as a result, improve the number of new users visiting the site. The website itself also had a number of technical issues which needed to be resolved, prior to implementing a targeted outreach campaign.

The Strategy

Absolute Digital Media identified a number of ways to help Uncle Buck overcome their challenges.

They conducted an in-depth technical audit to determine weaknesses on the site and resolved issues such as: duplicate meta descriptions, duplicate title tags, slow page load speed and invalid robots.txt format.

In addition to this, they integrated a creative content marketing strategy to earn links on highly authoritative and relevant sites. Relevancy was also improved to increase the amount and quality of information available for site visitors.

The Results

Their partnership helped Uncle Buck to achieve position:

  • One for ‘payday loans’ which has 301,000 monthly searches
  • One for ‘same day loans’ which has 12,100 monthly searches
  • One for search term ‘payday loans direct lenders’ which has 33,100 monthly searches.

In addition to reaching these keyword goals, the campaign resulted in a:

  • 76.64 per cent increase in top three positions
  • 105.17 per cent increase in new users
  • 538.88 per cent increase on /payday-loans
  • 114.34 per cent overall increase in users
  • 98.96 per cent increase in multiple sessions.

The campaign also won the UK Search Award Best Use Of Search Finance Campaign 2018.