With 28 million members and counting, in North America, Europe, and Asia Pacific, and 26 offices worldwide, Travelzoo brings the latest and greatest deals from more than 2000 travel and entertainments businesses to their members via email.
Quite the formidable force, Travelzoo recognise there is still a huge audience out there full of opportunity for increasing membership. Referrals by satisfied members plays a huge role in the recruitment process and Travelzoo incentivise members to share and recruit new members.
Travelzoo have been running successful referral campaigns, but closed peer networks, over time, return diminishing results. Travelzoo wanted to break free and find a new audience to sign up to their exclusive offering.
Rixxo understands the psychology behind referral signups and identified opportunities to work with Travelzoo to increase the number of shares of a campaign, and also the number of signups.
We created an on brand template which was mobile responsive and fast to load. Working closely with the internal marketing team we integrated the campaigns into their email platform and enhanced the app’s sharing tools with Whatsapp and Facebook Messenger.
The visual enhancements that Rixxo have implemented include clear visual steps to enter a competition and a final step call-to-action, both built with on-brand and easy to use templates. In addition to these visually enhancing templates, Rixxo focused on curating enhanced sharing tools that facilitated sharing not only on the usual social media platforms and via email, but also on Facebook Messenger and Whatsapp.
Through this partnership Rixxo redefined Travelzoo’s audience engagement, resulting in:
- a 58 per cent increase in sign ups
- and a 113 per cent increase in referrals.
“I’m pretty sure this is down to the new FB and Whatsapp buttons – users are most probably sharing with all their contacts!” Emily Heath, Marketing Manager, Travel Zoo