Tourism Queensland

Agency: SapientNitro

The “Best Job in the World” campaign we created for our client, Tourism Queensland, has become one of the most successful marketing campaigns in the world. Our objective was to create international awareness of the Islands of the Great Barrier Reef. Winning 46 awards in 2009, including three Grands Prix at Cannes Lions, the campaign took the brand to over 200 countries, generated 8,000,000 website visits, received over 34,000 video job applications and, according to client estimates, has generated $80 million in media value.