Together For Change
The Challenge
Insights show that parents seek a sense of togetherness and support when affected by the issues surrounding baby loss.
Tommy’s mission is to halve baby loss by 2030 through research and collaboration. The charity is committed to providing answers to the questions that parents are asking.
The Strategy
As part of the #TogetherForChange campaign we created print and digital advertising featuring midwives, researchers, and supporters linking arms and asking the key questions.
This was supported by behind the scenes videos where those featured in the ads shared their stories and why they became involved in the cause.
The Results
Supported by outdoor and indoor digital displays, the campaign drove through to online where there were further videos and core campaign support material.
The campaign performed strongly with organic reach delivering over one million with a further four million through paid. Content engagement ran at over three per cent.