The National Gallery shop challenged RedEye to help them gain a better understanding of who their online customers and email database were.
This project is the first tier of three, which will provide The National Gallery shop with both the analysis and tools to make benificial improvements.
The National Gallery shop challenged RedEye to help them gain a better understanding of who their online customers and email database were. From this data, they will be able to define and tailor their future email strategy.
The National Gallery Shop provided RedEye with various data files that they had collected via their shop, website and through third party purchases. These were amalgamated by RedEye to provide a single customer view displaying contact information, and transactional details.
Using their analytical expertise this allowed RedEye to investigate and inform The National Gallery Shop who their data was made up of and ultimately who their customers are.
“Working with RedEye has been very insightful, providing information on our customers. It’s crucial to know who to target, and when. This information will be invaluable for segmenting and tailoring emails to our customers, and will greatly assist us in our future email strategies.” Liz Lang, Head of Digital Trading, The National Gallery