The Beatles

Agency: SapientNitro

SapientNitro worked with Apple Records to produce an online experience fit for the Beatles. We redesigned their official website of thebeatles.com, to help build and monetise the global Beatles community. By creating a destination and online community for Beatles fans of all ages, the new website provides a more intuitive experience and includes new interactive features and social media tools that allow fans to comment and interact with each other as well as access memorabilia and merchandise. Within the first week of the launch, the site had over one million visitors. Merchandise and music sales were top of the charts. And the Fab Four finally have the digital platform their legacy deserves.