Agency: Absolute Digital Media

SuperCasino is one of the world’s longest running and most popular online TV casinos, with live roulette games regularly being broadcast on ITV and Sky.

The Challenge

Whilst SuperCasino are a prominent brand on TV, they wanted to increase their online presence and compete against some of the biggest names in the industry. In order to do this, SuperCasino wanted to increase their overall search visibility by boosting their first page keyword positions by implementing an integrated strategy.

The Strategy

Absolute Digital Media implemented innovative approaches to combat the notoriously competitive industry. They integrated a diverse content marketing strategy to complement the Penguin algorithm refreshes and the introduction of Google Hummingbird.

The Results

Their partnership proved a success in many ways:

  • They reached page one of search results for Live Roulette, Live Blackjack, Live Dealer and Live Casino Games
  • 266 per cent increase in non-branded organic traffic
  • 400 per cent increase in new visitors
  • 82 per cent increase in goal conversions.