The Challenge
With content creation for SONY and MARVEL comes great responsibility. At Spinnaker London, we were the lead UK creative digital agency tasked to develop a fully integrated digital campaign for Spider-Man: Into the Spider-Verse for Sony Pictures and Marvel.
The Strategy
We developed the UK strategy for the title and executed all social content and display advertising. Following on from our success with Sony’s Venom, we developed a number of immersive and impactful Snapchat and Instagram stories which highlighted the plot, characters and music of the film.
The promoted Snapchat story also included a Snapchat portal lens into Miles Morales’ bedroom where all the Spider-heroes were hanging around… quite literally.
The Results
In total the results were stunning with:
- Over 33 million impressions
- 553k story opens
- Over 30k swipe ups
- 69k users completed the story, comprising over 10 assets.
The movie was an awards-favourite and box office success and is now the highest-grossing Sony Pictures Animation title globally.