Sky Academy is a set of initiatives that use the power of TV, creativity and sport to help one million young people unlock their potential. With social presence being managed at an initiative level, Sky Academy had limited brand presence within channels with an inconsistent presence across different social media platforms and a lack of evidence of the scale of the work that Sky Academy does.
Alongside the social strategy and community management, Sky looked to redevelop the Sky Academy website where people of all ages come to learn how to make the most out of all the experiences Sky Academy offers.
They wanted a social strategy that would encapsulate the Sky Academy brand holistically, in addition to a website that would pull all of the information together. The aim was to provide a strategy that would raise awareness of Sky Academy and help give consumers a clearer understanding of how Sky Academy is helping young people unlock their potential.
Sky Academy selected us to conduct an in-depth social analysis and create a clear strategic recommendation for the brand on social media for both the short and longer term. We analysed the key audiences to understand their motivations and defined a strategy to tap into commonalities within the initiatives and ensure increased engagement and resonance with their target audiences.
Together, we created a purpose and direction for each platform being used, a proposition and set of pillars and principles to govern all content, and a recognisable social identity, with a distinct look and feel.
We also discovered excellent stories that capture the spirit and achievements of Sky Academy. We brought these stories to life in one inspirational central web platform that engages, excites and, above all, inspires young people.
Following the completion of the strategy, we were appointed to manage Sky Academy’s social presence, primarily on Facebook and Twitter but also YouTube and Instagram. This new approach is proving incredibly successful in terms of fan growth, and engagement.
The new fully responsive website we developed for Sky Academy is now live. Take a look at skyacademy.com.