Sienna X

Agency: Absolute Digital Media

Sienna X is an award-winning supplier of sunless tanning products to salons and mobile therapists in the UK.

The Challenge

Sienna X were looking for an integrated search campaign which combined both organic and paid elements to increase their overall brand exposure.

For their SEO campaign, the brand were looking to improve their search positions for specific keywords (targeting both the brand’s products and general industry terms) and therefore benefit from an increase in organic traffic flow.

For their PPC campaign however, Sienna X were looking for a way to improve their overall ROI while also seeing a steady increase in sales generated through the channel.

The Strategy

Absolute Digital Media improved their overall exposure on the web by earning links from authoritative, industry-relevant online publications.

They optimised and improved their existing site content to ensure that visitors benefited from an informative and high quality experience.

Additionally, A/B split testing was undertaken to optimise their ads and landing pages. Alongside this, their existing Google Ads account was restructured to improve their overall results.

The Results

The partnership was success, yielding great results for their search rankings:

  • Top five ranking for search terms: Spray Tan, Spray Tan Kits, Fake Tan Products, Fake Tan UK, and Best Spray Tan Solutions.
  • 57 per cent increase in organic traffic from non-branded keywords.
  • 75 per cent increase in sales from Google AdWords.
  • 34 per cent reduction in Cost per Click.