Share Happy for Unilever

Agency: SapientNitro

We created the world’s first smile-activated ice cream vending machine which offers an exciting new way for consumers to buy Wall’s ice cream and, simultaneously, a revolutionary, unforgettable brand experience. The ‘Share Happy’ vending machine – an ice cream van for the digital age – is an industry-leading innovative brand experience which combines facial recognition, 3G technology and social media. Our innovation has been recognised with 14 creative awards to date – including a Cannes Cyber Lion.