SAGA Travel

Agency: Caliber


Saga Travel markets award-winning holidays and cruises for Saga plc, the provider of comprehensive services for people aged 50 and over. Saga partnered with award-winning, holistic digital marketing agency, Caliber, for their digital marketing strategy.

The challenge for Caliber was to:

  • Increase organic rankings
  • Increase overall visibility.


Caliber’s strategy for Saga includes elements of technical, creative, and strategic thinking: full-spectrum smart organic marketing. The wider aim was not only increasing traffic, but also enhancing user experience.


Alongside technical SEO efforts, the Caliber team implemented a site-wide content strategy, including blog posts and landing page optimisation. Saga’s online marketing was supported by creative content, amplified through outreach and digital PR.


The primary result of this partnership has been a 210 per cent  increase in visibility since 2012.