Established in 1916, RoSPA is a pioneering charity with a mission to promote safety and the prevention of accidents at work, at leisure, on the road, and in the home through safety education.
With financial membership contributions key to their continued work, RoSPA were keen to uncover a new revenue stream through an improved e-commerce platform that would allow membership signups in addition to their current product and training course sales. RoSPA reached out to GRM Digital as they were looking for an agency with vast experience in Kentico and E-commerce solutions.
Upgrading To Kentico 12
Following an initial review of their existing Kentico 7.0 CMS platform and its capabilities, GRM proposed an upgrade to Kentico 12. This would provide RoSPA with a robust e-commerce solution that’s flexible and geared towards their future development plans. The GRM team got to work with the build, and also took the opportunity to further streamline RoSPA’s fulfilment process by integrating Kentico with a purpose-built Integra NG CRM system.
Launching A New Revenue Stream
The new e-commerce platform has uncovered a new revenue stream for the RoSPA, significantly contributing to online product orders and membership sales. A key focus of the project was on the customer journey, which is now much more user-friendly. Members can now easily order and update their membership status at the same time as purchasing physical products and training courses. A refreshed design gives the site a more modern look that accurately represents RoSPA as a pioneering charity.
Climbing Up The Organic Rankings
Before the rebuild and upgrade to Kentico 12, RoSPA had struggled to consistently climb up the organic search engine rankings. To overcome this, GRM issued a full crawl of their site to find and fix any technical SEO errors that were limiting the site’s ability to be crawled, indexed, and displayed in the search engines. The e-commerce site is now in a much stronger position to be favoured by search engines as the RoSPA team continues to execute their content marketing strategy.
In just under two months of the e-commerce platform being live, RoSPA have reported a significant return-on-investment via their uplift in membership sales. This demonstrates the value of their new revenue stream coupled with a refreshed design which represents the charity’s stature.
“GRM Digital were selected as our preferred supplier during the tender process because of their ‘can-do’ attitude and willingness to work with RoSPA’s short development timescales.
The large web migration project has now been successfully completed and has given us the ability to boost our charitable income via e-commerce, as well as better serve our international supporters through a multi-lingual web interface.
We look forward to working with GRM on future development projects. Onwards and upwards.”
David Ewing
Head of IT, RoSPA