July 22, 2015

Red Bull Webcasts

StreamUK explain how they enabled Red Bull to host a number of live music webcasts

The Challenge 

Red Bull hosted a number of live music webcasts giving young bands and artists the opportunity to perform live online, where they could be voted by the internet public to progress to play a slot at Download Festival as well as record in the Red Bull Studio.

Each series required a number of services from StreamUK ranging from an on-site production crew to capture each live event, to encoding, streaming and vision mixing the content to thousands of online viewers.

The Strategy

The StreamUK production team traveled the country to produce, encode and live-stream the content. Personnel onsite included a production manager, production assistant and camera operators, to make sure that all areas of expertise are covered.

StreamUK was flexible in meeting deadlines and filming dates at opposite ends of the country. As the competition intensified it was crucial that the production team were able to maintain the same level of high quality production throughout the whole series.

The Results

As a hugely popular live music project, the series even became a hit overseas, as StreamUK was able to broadcast the content globally with the help of its content delivery network provider Level3.

As a successful campaign that ran over a series of weeks, StreamUK’s specific and wide-ranging reports became increasingly beneficial, as Red Bull measured its success and growth over time.