July 22, 2015

Pizza Hut Restaurants

The Challenge

Pizza delivery and restaurant chain, Pizza Hut Restaurants, needed a new website. They partnered with full service digital and marketing, technology and commerce consultancy Amaze to design and build the new site.

The Strategy

Amaze designed, built and launched a new, fully responsive website for Pizza Hut Restaurants, providing a connected and personalised experience for their users. The website delivers personalised content based on the device used and locality of the user, as well as previous interactions with the site, via the Pizza Hut Restaurants CRM system.

The site takes into account a user’s history and pre-loaded selections depending on usage. Location is detected to identify the closest restaurant and menus and offers relevant to the time of day are also displayed.

The site is integrated with a number of data systems including sales statistics, for example the ‘top five pizza’ choices are displayed by each restaurant, city and region.