July 23, 2015

Petplan

The challenge

To increase quote conversion and retention using trigger email programmes.

Our approach

Key points in lifecycle were identified, followed by creative work around proposition using customer insight. Messaging and email assets were developed alongside the setup of APIs between Allianz data systems and our Enabler email platform. Ongoing testing of proposition and formats refined approach and improved results.

The results

Key stats from the campaign included 45 per cent open rates, 10 per cent click-through rates and £179 value per visit spikes.

Petplan: Automated Email